HoDough.com Rebrands as HushMoney.com

LOS ANGELES — Hush Hush Entertainment has rebranded its HoDough affiliate program as HushMoney.com. The company has unveiled numerous improvements and program updates and wanted a new name to go along with its enhanced program.

The cosmetic changes to the program are apparent on the HushMoney.com homepage. The new site sports numerous new features and improvements, including more promotional tools, more intuitive navigation, a new stats interface and a rewards store for affiliates to earn prizes.

“Our growth in 2006 was unprecedented; it exceeded all of our expectations,” Hush Hush Entertainment owner and founder Andrew S said. “We couldn’t be happier of course, so we decided to bite the bullet. We went back to the drawing board and came up with something new, something that would help our webmasters monetize traffic even better, something truly scalable that could accommodate sustained, rapid growth.”

Hush Hush Entertainment employs three exclusive black male performers and has created popular websites and interracial DVD lines around them. Boz stars as “Daddy’s Worst Nightmare,” Shane Diesel is “Blackzilla” and Richard Mann is the “Abominable Black Man.” All Hush Hush DVD lines are distributed though Digital Sin.

Two significant improvements for webmasters employing TGP marketing strategies are the creations of a proprietary co-branding interface and a gallery wizard.

In conjunction with the affiliate program’s relaunch, Hush Hush has launched three new paysites: AbominableBlackMan.com, HousewivesNeedCash.com and FreakyFirstTimers.com.

“One of the great things about every site in the Hush Money catalog is the built-in brand awareness,” Andrew S said. “Whether you’re talking about new ones like HouswivesNeedCash.com or success stories like 2BigtoBeTrue.com, everything is drawn from existing DVD lines that are selling like mad. So the new sites hit the ground running. There’s already name recognition. There’s already a core audience.”

Hush Money offers a $35 pay-per-join or 50 percent revshare commission structure with a 10 percent webmaster referral. To celebrate the new program, the company is bumping payouts to $40 per join or 60 percent revshare for all new signups through Feb. 5 at 1 p.m. Additionally, Hush Money webmasters will now be paid each week instead of bi-weekly.

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