Sex Toys, Lingerie Heating Up China's Sexual Revolution

BEIJING — Sex toys and lingerie are helping to heat up China’s new sexual revolution.

The Wall St. Journal reported that the country is beginning to change its stance on sexuality and embracing Western products and ideals. Nearly 71 percent of respondents in a local survey have had premarital sex (compared to only 15 percent in 1989), and bedroom novelty items are becoming desired more every day.

Adult stores are popping up on every Beijing corner, the report said. And ironically — considering most sex toys are imported from China to other countries — local entrepreneurs are looking to import better quality products from outside of China.

Jemimah Steinfeld, author of “Little Emperors and Material Girls,” which focuses on China’s sex and youth culture, interviewed one store owner who thinks Chinese toys are faulty.

And luxury lingerie is becoming a hot seller for newly empowered Chinese women who have more status than women in India and the Middle East.

One of the most popular sex-related products are hymen repair kits, according to the story, reflecting a surge in sexual hookups.

Although multiple mistresses continue been a major part of China’s culture, women are now taking male escorts as well. A local Chinese woman said at a panel discussion, “There are women who have lovers just for fun too. Male prostitutes are far more expensive here because they have more work to do.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Paradise Debuts 'Illumination' Line

Paradise Pleasure Products has introduced its new Illumination collection of pleasure products.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released four new styles from its Svenjoyment undergarment line.

Viben Acquires Get Lucky, Mini Halo Brands

Viben has acquired the Get Lucky and Mini Halo pleasure product brands.

Paul Reutershan Joins National Sales Team

Paul Reutershan has joined the sales team at National Distribution.

Starship Introduces New Wellness, Pleasure Product Lines

Starship has debuted its new On My Mind lubricant line and Devil Got Bound bondage collection.

Eldorado, Paradise Ink US Distro Deal for 'Art of Illumination' Collection

Eldorado Trading has inked an exclusive U.S. distribution deal with Paradise Pleasure Products for the new Art of Illumination collection of pleasure products.

Sliquid Expands Massage Oil Collection

Wellness brand Sliquid has introduced two new scented oils to its Massage collection.

Nexus Debuts 'Ascend' Rotating, Thrusting Massager

Nexus has introduced its new Ascend thrusting and rotating massager.

Lovense Debuts 1st 'AI Companion' Love Doll

Lovense has introduced its first AI Companion Doll at the 2026 Consumer Electronics Show (CES) in Las Vegas.

Male Power Debuts 'Eggplant' Collection

Male Power has introduced its new Eggplant collection of men's underwear.

Show More