Sex Toys, Lingerie Heating Up China's Sexual Revolution

BEIJING — Sex toys and lingerie are helping to heat up China’s new sexual revolution.

The Wall St. Journal reported that the country is beginning to change its stance on sexuality and embracing Western products and ideals. Nearly 71 percent of respondents in a local survey have had premarital sex (compared to only 15 percent in 1989), and bedroom novelty items are becoming desired more every day.

Adult stores are popping up on every Beijing corner, the report said. And ironically — considering most sex toys are imported from China to other countries — local entrepreneurs are looking to import better quality products from outside of China.

Jemimah Steinfeld, author of “Little Emperors and Material Girls,” which focuses on China’s sex and youth culture, interviewed one store owner who thinks Chinese toys are faulty.

And luxury lingerie is becoming a hot seller for newly empowered Chinese women who have more status than women in India and the Middle East.

One of the most popular sex-related products are hymen repair kits, according to the story, reflecting a surge in sexual hookups.

Although multiple mistresses continue been a major part of China’s culture, women are now taking male escorts as well. A local Chinese woman said at a panel discussion, “There are women who have lovers just for fun too. Male prostitutes are far more expensive here because they have more work to do.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Show More