Sex Toys, Lingerie Heating Up China's Sexual Revolution

BEIJING — Sex toys and lingerie are helping to heat up China’s new sexual revolution.

The Wall St. Journal reported that the country is beginning to change its stance on sexuality and embracing Western products and ideals. Nearly 71 percent of respondents in a local survey have had premarital sex (compared to only 15 percent in 1989), and bedroom novelty items are becoming desired more every day.

Adult stores are popping up on every Beijing corner, the report said. And ironically — considering most sex toys are imported from China to other countries — local entrepreneurs are looking to import better quality products from outside of China.

Jemimah Steinfeld, author of “Little Emperors and Material Girls,” which focuses on China’s sex and youth culture, interviewed one store owner who thinks Chinese toys are faulty.

And luxury lingerie is becoming a hot seller for newly empowered Chinese women who have more status than women in India and the Middle East.

One of the most popular sex-related products are hymen repair kits, according to the story, reflecting a surge in sexual hookups.

Although multiple mistresses continue been a major part of China’s culture, women are now taking male escorts as well. A local Chinese woman said at a panel discussion, “There are women who have lovers just for fun too. Male prostitutes are far more expensive here because they have more work to do.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 'Rabbit With Thrust and G-Spot Stimulation' Vibe From Sweet Smile Line

Orion Wholesale has introduced the Rabbit Vibrator with Thrust Function and G-Spot Stimulation from its Sweet Smile line.

Glittering 2026 XBIZ Honors Celebrates Pleasure Industry

The 2026 XBIZ Honors, presented by Svakom and Kaotik Labs, lit up Avalon Hollywood on Sunday night, turning the iconic venue into a dazzling celebration of pleasure-industry excellence.

Oh Collective Debuts 'Strawberry Matcha Date Night Chocolate' Gift Set

Oh Collective has introduced its new Strawberry Matcha Date Night Chocolate gift set.

XBIZ Expo Wraps With Final Day of Networking and Sales

The 2026 edition of XBIZ Expo wrapped up on Sunday afternoon on the mezzanine level of the Loews Hollywood Hotel, where prominent buyers and sellers celebrated a raft of new deals and promising connections.

XR Brands Taps Josh Ortiz for Director of Education and Outreach

XR Brands has promoted sex educator Josh Ortiz to director of education and outreach.

XBIZ Expo Day 2: Education, Dialogue, Community

Day 2 of XBIZ Expo continued the event’s focus on education, collaboration and industry insights, with a packed schedule that balanced business-driven discussions with innumerable opportunities to network.

Pjur Rolls Out 2026 Marketing Campaign

Pjur has launched its multi-phase, integrated marketing campaign for 2026.

FirmTech Expands Global Distribution

FirmTech has expanded its global distribution across the U.K., Europe, and Asia.

XBIZ Expo Kicks Off With Buzz-Filled Show Floor

The 2026 edition of XBIZ Expo officially kicked off Friday morning on the mezzanine level of the Loews Hollywood Hotel, where prominent buyers and sellers mingled in the hopes of closing deals.

Paradise Debuts 'Illumination' Line

Paradise Pleasure Products has introduced its new Illumination collection of pleasure products.

Show More