SecretToolbox, Which Makes Porn Invisible, Debuts

ORLANDO, Fla. — New software designed to help adult site owners gain and retain customers who want to remain anonymous while sifting through porn has just launched.

SecretToolbox, its CEO and founder Mark Kassar says, “stops people from getting caught by their spouses and bosses.” Kassar also notes that the software organizes users’ porn collections.

But Kassar said the company’s pitch is towards adult site owners as a sales tool to increase their conversion rates and retain customers.

“We achieve this in several ways,” Kassar told XBIZ. “First of all we have our standard affiliate program with 50/50 revenue split on a 12-month, end-user license and we pay on the re-bill when the license expires, and also our volume licensing.

“The volume license is ideal for paysites,” he said. “We agree on a volume rate, which could be as low as $5, and we give the site owner as many licenses (redemption codes) as they like. We don’t charge at that point, we just monitor the licenses, and we bill at the end of the month for any licenses redeemed by the end users.

“The paysite can give them away for free, charge at cost, or mark them up to generate extra revenue, utilizing them as a way to a) add value to their proposition and b) increase the confidence of the end user.

“If the user is getting a $49.95 piece of software for free or just a few dollars, and their confidence is now increased that they won’t get caught, they are more likely to sign up to the paysite.”

Kassar said that SecretToolbox includes its own built-in media player/image viewer, capable of playing all major codecs, and as a bonus the Windows-based software locks the home page on all free trials and registered versions.

“We have a proprietary tracking system — users can either be sent to our site, or if the site owner prefers they can host the executable file themselves, and we can still track the sale,” he said.

“It’s noncompetitive to adult site owners, does not cost them anything, increases conversions and revenue, and gives them control over the home page — so I’d like to think we’ve got a winning combination.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Texas Resumes AV Lawsuit Against Aylo Following SCOTUS Decision

A district court judge in Texas has unfrozen the state’s $1.6 million lawsuit against Aylo for allegedly failing to comply with age verification requirements, Bloomberg Law is reporting.

JuicyAds Wins Trademark Infringement Case Against Fraudulent Domain

JuicyAds has won its World Intellectual Property Organization (WIPO) case against a website using a similar domain to impersonate the company's site and defraud customers.

Anissa Kate, Jordan Starr Top AEBN for Q2 of 2025

AEBN has published its top-selling stars for the second quarter of 2025, with Anissa Kate landing atop the leaderboard for straight theaters and Jordan Starr heading up the gay rankings.

AEBN Reveals Eva Maxim as Top Trans Star for Q2 of 2025

AEBN has published its top trans stars list for the second quarter of 2025, with Eva Maxim landing atop the leaderboard.

France Reinstates Age Verification Rule for EU Sites

France’s highest court, the Council of State, on Tuesday reinstated age verification rules for EU-based sites under the country’s Security and Regulation of the Digital Space (SREN) law, ruling in favor of the French government and against Hammy Media.

Whisper Fans Joins Pineapple Support as Supporter-Level Sponsor

Whisper Fans has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Utherverse Launches 'Red Light Center' Virtual World

Virtual reality and metaverse technology company Utherverse has launched its new virtual world, RedLightCenter.io.

European Commission Approves AV Guidelines, Unveils Prototype App

The European Commission on Monday released its final, approved guidelines for protecting minors online under the EU’s Digital Services Act (DSA) and made public a “white label” age verification app intended to help sites and platforms comply with age verification rules under the DSA.

Show More