Lord-Masters, who spent the previous year as the marketing manager for Vivid Cash’s video-on-demand affiliate program, will work in her new capacity to push the company’s Vivid Cash 4.0 program, which was designed entirely in-house.
“Tera did a great job launching All Adult Cash, our VOD solution, and we wanted to give her a chance on our paysite affiliate program as well,” Vivid Cash/All Adult Cash general manager Mike C said. “We’re happy to have Tera on board and look forward to seeing how she will implement her strategy with one of the largest adult brands in the world.”
Lord-Masters, who has more than six years experience working with adult webmasters, said she is eager to begin promoting the new version of Vivid Cash, which launched in December.
“I’m excited to be working with Vivid Cash to handle the marketing for their relaunch,” she said. “The new system is completely custom coded, and there are a lot of options for webmasters. I’m also excited about the B2B opportunities that a custom platform provides.”
