ASACP to Conduct Website Labeling Session at Internext

LOS ANGELES — The ASACP will moderate a classroom session on website labeling at Internext Las Vegas 2007.

The session is entitled “Protecting Children, Protecting Yourself: The New Generation of Website Labeling is Here.” It will take place Jan. 16 at 1 p.m.

The event will feature an update on the situation in Washington, where possible new laws making website labeling mandatory are being considered. Justin Mattina of the Website Rating And Advisory Council will discuss the WRAAC’s ParentalControl Toolbar project. ASACP will present a report on its new RTA website label, which launched in November. Metadata services company Secure Path will discuss how content rating will be incorporated into the International Standard Audiovisual Number (ISAN) registry for AV works and Brandon Shalton of Cydata Services will address some possible future business advantages of such labeling.

ASACP’s Executive Director Joan Irvine said that the classroom session is intended to increase awareness of the labeling issue, and to help adult companies understand the seriousness of the situation and their options.

“The adult industry has an opportunity here to help protect kids online, and also head off possible new regulations,” she said. “That’s a win-win situation. We hope a lot of companies will step up now, just as so many already support ASACP’s efforts to fight child pornography.”

More information about website labeling and the RTA project can be found here.

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