Doc Johnson Releases New Vibrator

NORTH HOLLYWOOD, Calif. — Adult novelty company Doc Johnson has launched new line of vibrators. Known as the Shimmer, a company spokesman promises that the new toy will leave users “shimmying all night.”

Doc Johnson Director of Product Development Chad Braverman said the vibrator appeals to users who enjoy an aesthetically clean design coupled with the performance the company has become known for.

“Don’t let the simplicity of the Shimmer’s design fool you,” Braverman said. “This product packs the same punch as our best vibes and comes in a unique, metallic shine that will draw attention on store shelves.”

To deliver the promised performance, the Shimmer features Doc Johnson’s patented easy grip multispeed dial controller.

The Shimmer is a sleek, smooth six-inch vibrator with an iridescent shine that gives it a unique look. The metallic surface of the vibrator is made of waterproof material and comes in four colors — purple, banana yellow, pink and red.

The Shimmer, which is available in stores now, is the latest in a slew of products Doc Johnson has released to celebrate its 30th year in the adult novelty business.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

'Group C' to Debut 'Woodman Casting X' Board Game

Gaming company Group C will debut its new industry-themed board game, “Woodman Casting X — The Game,” later this year.

Hankey's Toys Unveils 'Peak' Prostate Dildo

Mr. Hankey's Toys has debuted the Peak, its new P-spot-targeting prostate dildo.

Kheper Releases 'Ride My Dick' Tickets

Kheper Games has debuted its new "Ride My Dick" sex act novelty coupons.

SVibe Debuts 'Jovi Arc' Vibrating Cock Ring

SVibe has introduced the new remote-controlled Jovi Arc vibrating cock ring.

Blush Introduces 2 New Vibrating Wands

Blush has debuted two new oscillating wand vibrators, Juno and Sage.

XBIZ Retail Retreat Miami Set for May 4-8

The summer edition of XBIZ Retreat will take place May 4-8, welcoming attendees back to the Grand Miami Beach Hotel’s oceanfront setting and marking the latest installment of the all-inclusive, invitation-only B2B retail event.

Orion Expands 'Beau Coeur' Collection

Orion Wholesale has introduced five new pleasure products from its Beau Coeur collection.

Orion Debuts 'Masturbator 11'

Orion Wholesale has introduced Masturbator 11 from its What You Never Expected (WYNE) line.

Tenga Debuts 2 New Vibrating Cock Rings

Pleasure brand Tenga has introduced its new paiRING and paiRING+ vibrating cock rings.

Calvista Now Shipping 'Romp' Line From WOW Tech

Calvista has reintroduced WOW Tech’s Romp line of pleasure products to the Australian and New Zealand markets.

Show More