Doc Johnson Releases New Vibrator

NORTH HOLLYWOOD, Calif. — Adult novelty company Doc Johnson has launched new line of vibrators. Known as the Shimmer, a company spokesman promises that the new toy will leave users “shimmying all night.”

Doc Johnson Director of Product Development Chad Braverman said the vibrator appeals to users who enjoy an aesthetically clean design coupled with the performance the company has become known for.

“Don’t let the simplicity of the Shimmer’s design fool you,” Braverman said. “This product packs the same punch as our best vibes and comes in a unique, metallic shine that will draw attention on store shelves.”

To deliver the promised performance, the Shimmer features Doc Johnson’s patented easy grip multispeed dial controller.

The Shimmer is a sleek, smooth six-inch vibrator with an iridescent shine that gives it a unique look. The metallic surface of the vibrator is made of waterproof material and comes in four colors — purple, banana yellow, pink and red.

The Shimmer, which is available in stores now, is the latest in a slew of products Doc Johnson has released to celebrate its 30th year in the adult novelty business.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Fleshlight, Penthouse Partner for New 'Pet' Collection

Fleshlight has partnered with Penthouse to release a collection of strokers based on the anatomy of 12 Penthouse Pets.

Svakom, Kaotik Labs Return as Presenting Sponsor of XBIZ Awards, Pleasure and Retail Edition

The pleasure industry’s biggest night is set to shine even brighter as Svakom and sister brand Kaotik Labs return as presenting sponsors of the 2027 XBIZ Awards, Pleasure & Retail Edition, taking place at Avalon Hollywood on Jan. 9.

Electric Novelties Debuts 20 New 'Blue Line' Chastity Styles

Electric Novelties has introduced 20 new Blue Line chastity styles.

Sportsheets Wins Trademark Infringement Case Against Copycat Website

The World Intellectual Property Organization (WIPO) has ruled in favor of adult brand Sportsheets in a case against a copycat website using an infringing domain.

Sex Expo 2027 Unveils Guest Speaker Lineup

The Sex Expo 2027 schedule is now live, featuring two days of educational sessions, interactive workshops and expert-led conversations at the JW Marriott L.A. LIVE, Jan. 7-10.

Lovense Introduces Touch-Responsive 'Glint' Vibrating Anal Plug

Lovense has debuted its new Glint vibrating anal plug for couples, featuring a touch-responsive base that syncs the device's stimulation with the rhythm and thrust of the wearer's partner.

Orion Debuts New Vibe From 'Javida' Line

Orion Wholesale has introduced the newest vibrator from its Javida collection.

Fort Troff, XR Brands Enter Strategic Partnership

Pleasure brand Fort Troff has entered a strategic partnership with XR Brands for product development, manufacturing, and distribution.

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Show More