Love Shack Opens Amid Legal Battle

JOHNS CREEK, Ga. — Shortly after opening, The Love Shack, a 10,000-square-foot adult video and novelty retail establishment, will begin its federal case against Fulton County, which has refused to give the store its business license.

The store, which owner John Cornetta called “the nicest of its kind,” has been fighting a two-front legal battle since it opened its doors Nov. 29.

Fulton County officials had filed suit against the store to keep it from opening, but Superior Court Judge Jerry Baxter declined to shut the store down, saying the federal court where Cornetta had filed suit was a better venue.

According to Cornetta, the state court suit was a last-minute effort on the part of the County to shut down his store.

“Fulton County tried to sandbag us, filing a lawsuit at 3:45 p.m. and telling us to be there at 4 p.m.,” Cornetta said. “But this judge said ‘no’ to the County.”

An elated Cornetta called his employees from the courthouse telling them that they had won the right to remain open for the time being.

Fulton County attorney Steven Rosenberg said he plans to continue to prosecute the case in federal court, where asked the judge to hold Cornetta in contempt for opening the store in advance of pending litigation.

The judge in the federal case denied Rosenberg's request and said he would not close the store while he hears the case.

"Today was a big victory for us," Cornetta told XBIZ. "We've beaten them every step of the way."

In the meantime, the newly incorporated city of Johns Creek, which formed as of Dec. 1, will seek to align itself with the county against Cornetta in federal court.

"We're going to argue that the store is in violation of city ordinances and city code," Mayor Mike Bodker said. "We're hoping the judge says you shouldn't have done that and put chains on the doors."

Under city law, Cornetta can prevail with a “grandfathered” business license if he can show that he was legally open for business prior to Johns Creek becoming a functional city.

Whether Cornetta was legally entitled to operate his business will be determined in the federal case.

According to Cornetta, he has the right to operate a business for 30 days prior to obtaining a business license.

Since becoming a city on Dec. 1., Johns Creek has passed several ordinances defining adult businesses and their inventory. The ordinances also regulate hours of operation and who can work in the stores.

Cornetta contends that his store operates as a regular business under local law because only 25 percent of his merchandise is adult material.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Cruel Reell Debuts 3 Fleshlight Pro Strokers

Newly crowned 2025 Euro XMAs Fetish Creator of the Year Cruel Reell has debuted three new Fleshlight Pro strokers.

Exsens, Success Systems Partner for 'Independent Resellers' Campaign

Wellness brand Exsens and marketing firm Success Systems have partnered for an independent resellers campaign.

XR Brands Debuts 'Elektra Rechargeable Violet Wand' From 'Master Series' Line

XR Brands has introduced the Elektra rechargeable violet wand from its Master Series collection.

Blush Debuts 2 New Vibes From 'Temptasia' Collection

Blush has introduced two new vibrators from its Temptasia collection.

Nobü Expands 'Essentials' Collection

Nobü is expanding its Essentials collection with two new vibrators.

Orion Debuts 'Bendable Dual Stimulator' Vibe From Black Velvets Line

Orion Wholesale has expanded its Black Velvets collection with its new Bendable Dual Stimulator vibrator.

2026 XBIZ Exec Awards Nominees for Retail Industry Announced

XBIZ is pleased to announce the nominees for the retail industry edition of the 2026 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony, presented by SVAKOM and Kaotik Labs, on Sunday, Jan. 11, in conjunction with the pleasure products trade show XBIZ Expo.

GutDolls Launches Brand Ambassador Program

German pleasure brand GutDolls has announced the launch of its global Brand Ambassador Program (GutDolls Botschafter Programm).

Nalpac Releases 2025 Winter Catalog

Nalpac has released its 80-page 2025 winter catalog.

Creative Conceptions Debuts 'Birthday Cake' Lube From Skins 'Tasty' Line

Creative Conceptions has introduced the new Birthday Cake lubricant from its Skins Tasty collection.

Show More