Love Shack Opens Amid Legal Battle

JOHNS CREEK, Ga. — Shortly after opening, The Love Shack, a 10,000-square-foot adult video and novelty retail establishment, will begin its federal case against Fulton County, which has refused to give the store its business license.

The store, which owner John Cornetta called “the nicest of its kind,” has been fighting a two-front legal battle since it opened its doors Nov. 29.

Fulton County officials had filed suit against the store to keep it from opening, but Superior Court Judge Jerry Baxter declined to shut the store down, saying the federal court where Cornetta had filed suit was a better venue.

According to Cornetta, the state court suit was a last-minute effort on the part of the County to shut down his store.

“Fulton County tried to sandbag us, filing a lawsuit at 3:45 p.m. and telling us to be there at 4 p.m.,” Cornetta said. “But this judge said ‘no’ to the County.”

An elated Cornetta called his employees from the courthouse telling them that they had won the right to remain open for the time being.

Fulton County attorney Steven Rosenberg said he plans to continue to prosecute the case in federal court, where asked the judge to hold Cornetta in contempt for opening the store in advance of pending litigation.

The judge in the federal case denied Rosenberg's request and said he would not close the store while he hears the case.

"Today was a big victory for us," Cornetta told XBIZ. "We've beaten them every step of the way."

In the meantime, the newly incorporated city of Johns Creek, which formed as of Dec. 1, will seek to align itself with the county against Cornetta in federal court.

"We're going to argue that the store is in violation of city ordinances and city code," Mayor Mike Bodker said. "We're hoping the judge says you shouldn't have done that and put chains on the doors."

Under city law, Cornetta can prevail with a “grandfathered” business license if he can show that he was legally open for business prior to Johns Creek becoming a functional city.

Whether Cornetta was legally entitled to operate his business will be determined in the federal case.

According to Cornetta, he has the right to operate a business for 30 days prior to obtaining a business license.

Since becoming a city on Dec. 1., Johns Creek has passed several ordinances defining adult businesses and their inventory. The ordinances also regulate hours of operation and who can work in the stores.

Cornetta contends that his store operates as a regular business under local law because only 25 percent of his merchandise is adult material.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Best Kept Secret Store Owner Eric Wexler Passes Away

Eric Wexler, an industry veteran of over 40 years and owner of Best Kept Secret in Queens, New York, passed away on June 11 at the age of 74.

Honey Play Box Debuts 'Noctura' Thrusting Dildo

Honey Play Box has introduced its new app-enabled Noctura thrusting dildo.

Electric Novelties Debuts New 'Blue Line' Stim Tool Collection

Electric Novelties has introduced its Blue Line collection of stimulation tools for men.

Onahole Debuts New 'Aska Mai' Love Torso

Pleasure brand Onahole has introduced its new Aska Mai love torso.

Nothosaur Marks Pride Month With Rainbow-Colored Pleasure Products

Pleasure brand Nothosaur has introduced its rainbow color series of fantasy dildos for Pride month.

ULoversDoll Debuts Transgender Love Dolls

ULoversDoll has introduced a new line of transgender dolls from its Dolls Castle collection.

Unpacking the Pleasure Industry's Friend-or-Foe Status With Mainstream Outlets

Over the years, pleasure products have increasingly made their way into big-box stores and mainstream marketing channels. As a result, brands now face a complicated balancing act.

We-Vibe to Launch Retail Summer Sales Contest

We-Vibe has announced its Summer Sales contest for all North American retail staff members, running from July 3 through Aug. 7.

Onahole Debuts New 'Cow Gal' Love Torso

Pleasure brand Onahole has introduced its new Cow Gal love torso.

Orion Debuts New Weighted Pelvic Floor Trainer From 'You2Toys' Line

Orion Wholesale has introduced a new weighted pelvic floor trainer from its You2Toys line.

Show More