Mobidea Offers Mobile Dating

LUXEMBOURG — Mobidea, the mobile monetization platform powered by StarEdition, has announced the addition of mobile dating services to its portfolio.

In addition to video-on-demand, the XBIZ Award winning affiliate program now provides dating offers for mobile users, delivering a more comprehensive end-user experience that affiliates can benefit from.

“Mobidea can now monetize adult dating traffic with some of the most profitable offers on the market,” says Mobidea project manager Luís Garcia, pointing to positive results. “So far, click rates are amazing [and] from now on, our affiliates can help users to find a great date.”

With worldwide coverage and proprietary technology, Mobidea’s advanced algorithm profiles each lead, per connection, country, device, operating system and operator to select the best performing offer.

According to the company, Mobidea has built key partnerships with billing companies for monetizing 3G and Wi-Fi users, with its mobile program offering direct operator billing in most countries that allow this payment mechanism, while also offering premium SMS and credit card payments as additional options.

Mobidea affiliates redirect mobile visitors by offering diversified premium content.

“Adult dating and mobile marketing is a very interesting mix when we think about how the ‘dating user’ interacts heavily with the system and expects an exchange from the service itself,” Mobidea marketing manager Alex Lecomte explains. “Being able to offer this kind of product on a mobile device is definitely the right way to make money and keep updated with our industry’s tendencies.”

For more information, Skype support.mobidea or e-mail