In addition to creating a social space for webmasters, the site also offers hosted forums where users can find answers to search engine questions, tips for new webmasters and other reference help.
The site also allows program representatives to showcase their products to international webmasters who are often unable to attend industry shows.
“It's a win-win situation,” PR Kitty owner Jenni Dahling said. “Programs need webmasters and vice versa. Both can make money from the contact, both benefit from the exposure and hopefully, new friendships are formed as well.”
According to Dahling, the idea for the Maze grew out of experiences at various webmaster shows where attendees wanted to meet each other without the hype that surrounds a sales pitch or the cost of traveling to the event.
“We sometimes call it ASAP," Harry Varwijk of AWMS-Network said. “It's the After Show After-Party without the plane ticket, expense and hangovers."