Williams Trading, Lovehoney Ink Distro Deal

PENNSAUKEN, N.J. ­– Williams Trading is now distributing the complete line of he Fifty Shades of Grey Official Pleasure Collection approved by author E.L.James.

First published in 2011 the book sold 60 million copies and spawned two sequels, titled “Fifty Shades Darker” and “Fifty Shades Freed.”

“This range is what I always imagined while I was writing Fifty Shades of Grey,” James said. “I’m so excited that the toys I described in the books have come to life and can now be enjoyed around the world.”

The complete line of 22 toys include a silver bullet, classic vibrator, leather paddle, silicone Ben Wa balls and a Beginners Bondage Kit. This line is supported by the Fifty Shades of Grey Official Sensual Care Collection; an assortment of lubes, gels and massage oils perfect for up and cross selling.

“This line of toys is going to do well,” says Erin MacCord, marketing and vendor liaison at Williams Trading Co. “It’s a great price point and packaged beautifully. Each toy references a quote, phrase or scene from the book. Plus, they come with easy to read step-by-step instructions on how to introduce a particular toy into the bedroom.”

“The 2015 Fifty Shades phenomenon is just beginning and I encourage our retail partners to get ready early,” said Scott D, Williams Trading Co. director of sales & marketing. “Posters and signage are available to create a polished, sophisticated look on your retail floor. We also offer Retail Display Programs with planograms and high-end displays to support this product launch.”

For more information, visit WilliamsTradingCo.com.