Adult Retail Chain Changes Name to Enchantasys

EAST GRAND FORKS, Minn. — An adult retail chain based in Minnesota and North Dakota that did business under the name Fantasys has changed its brand name as part of a lawsuit brought on by rival Fantasy Gifts.

Operators Jim and Kim Patterson, operators of the 10-year-old Fantasys brand, have chosen the name Enchantasys for their four stores located in East Grand Forks, Minn.; Ramsey, Minn.; Burnsville, Minn.; and Fargo, N.D, according to PrarieBizMag.

Enchantasys, which sells erotic lingerie, sex toys and novelties, also operates a new website.

Fantasy Gifts, an adult retailer founded in 1993, claimed in a federal suit filed in November that Fantasys infringed on its trademarked store name by operating three stores in the region, as well as retail website.

Fantasy Gifts operates stores in Minnesota, including in St. Louis Park, St. Paul, Lakeville, Minneapolis, Fridley, Crystal, Coon Rapids, Burnsville and Bloomington.

Last month, a federal judge signed off on a settlement between the two companies over the kerfuffle over the "fantasy" name in its brands.

According to the settlement signed off by the judge, the Patterson's Fantasys operation must disable its website, destruct its related Facebook and Twitter pages marketing the brand, change its telephone listings and pay $5,001.

Fantasys also will be on the hook for attorneys fees and court costs to be determined by a judge.