BROOMFIELD, Colo. — Eldorado Trading has inked an exclusive U.S. distribution deal with Paradise Pleasure Products for the new Art of Illumination collection of pleasure products.
The line includes The Wand, The Rabbit, The Plug, and The Bullet. Each item is IPX7 waterproof and features customizable LED and vibration modes.
“This partnership with Eldorado is about more than just launching a new product line; it’s about bringing fresh energy into the pleasure category,” said Paradise Sales Director Tori Titus-McCrobie. “The Illumination series blends technology, design, and personalization in a way that feels modern, expressive, and fun to explore. Eldorado’s reach, education-first mindset, and commitment to innovation make them the perfect partner to introduce Illumination to the U.S. market.”
Eldorado CEO Wanda Garland enthused about the line.
“The Art of Illumination collection from Paradise is one of the first truly new products the industry has seen in years,” Garland said. “Paradise has really created something special, and we can’t wait to start shipping them to stores.”
Added Paradise CEO Chris Von Huben, “We created Paradise Pleasure Products to challenge expectations around intimate products — not just how they work, but how they show up in people’s lives. Illumination and body illumination represent a new kind of experience where light and sensation come together in a way that feels personal and modern.”
Paradise will debut the collection at XBIZ Expo, Jan. 8–12 at the Loews Hollywood Hotel. Additionally, the products are now available for pre-order and will begin shipping to retailers the week of Jan. 19.
For more information, visit Eldorado.net.
