DIMOCO, Juniper Research Release Report on Poland's Mobile Market

AUSTRIA — DIMOCO and Juniper Research have released a report on Poland’s mobile digital content purchases — the first in a series that will analyze European markets.

The companies said that although only 17.7 percent of Poland’s users over 15 years old own a credit card, statistically everyone has a cell phone. The SIM card penetration is currently 144 percent and by the year 2017, the report predicts more than €5 billion (about $7 billion) worth of digital content will be billed via cell phone. The overall digital content market is expected to increase to a value of €29 billion.

“Together with Juniper Research we will analyze the top European mobile payment markets,” DIMOCO CEO Gerald Tauchner said.

He added, “With a credit card penetration rate of 17.7 percent, the question arises how digital content can be billed. This is exactly where mobile operator payment comes in. Besides advantages like a higher conversion rate, the broad cell phone reach makes billing via mobile operator payment so interesting for companies in the digital content industry.”

Juniper research director Windsor Holden noted that the figures show that Poland is one of the most important European mobile operator payment markets. In the third quarter of 2013, 55.2 million active SIM cards were registered in Poland. This corresponds to a SIM card penetration rate of 144 percent. “The fact that Poland has a majority of prepaid users — 29.8 million compared to 25.4 million postpaid — demonstrates that operators need to develop strategies designed to focus on and monetize this segment,” Holden said.

He also noted that the Polish mobile market is split among four mobile network operators: Orange (27.3 percent, Q3/2013), T-Mobile (28.2 percent, Q3/2013), Plus/Polkomtel (26.1 percent, Q3/2014) and P4/Play (18.4 percent, Q3/2014).

Accoding to the research, mobile operator payment allows digital content to be ordered from every mobile device in Poland. The payment flows are adapted according to each device. For example, a consumer could download an e-magazine to his/her smartphone, order the digital content on the mobile website and pay via one-click-payment — without needing to use a password.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

European Commission to Assess Pornhub, XVideos, XNXX Compliance With Digital Services Act

The European Commission plans to conduct a study to determine how well adult sites Pornhub, XVideos and XNXX are addressing illegal content and other potential harms under the EU’s Digital Services Act.

German Higher Court Upholds Ban on PornHub, YouPorn

The Higher Administrative Court of Rhineland-Palatinate on Thursday upheld a “network ban” on Aylo-owned adult sites Pornhub and YouPorn for failing to comply with German age verification regulations.

Alabama Notifying Adult Sites of New Tax Set to Take Effect Sept. 1

The Alabama Department of Revenue has begun sending notices to adult site operators about a new 10% tax on their revenues, set to be enforced starting Sept. 1.

Ondato, CCBill Announce Strategic Partnership for Global High-Risk Market

Age and identity verification firm Ondato and payment processor CCBill have formed a strategic partnership to serve the global high-risk market.

Ofcom Investigates 4 More Adult Companies for OSA Compliance

U.K. media regulator Ofcom has launched investigations into whether four companies operating adult websites have implemented requisite age assurance measures under the Online Safety Act, the agency announced Thursday.

Taylor Nicole Launches New Site Through YourPaysitePartner

Creator Taylor Nicole has launched her new official website through YourPaysitePartner (YPP).

Adult Networking Platform SpicyGigs.com Launches

SpicyGigs, a new adult industry networking platform, has officially launched.

Pineapple Support to Host 'Cream Pie Challenge' Fundraiser

Pineapple Support is hosting its Cream Pie Challenge through August to raise funds for mental health services for industry performers.

Kyrgyzstan President Signs Measure Outlawing Internet Porn

President Sadyr Japarov of Kyrgyzstan on Tuesday signed into law legislation outlawing online adult content in the country.

NC Legislature Overrides Veto of Extreme Anti-Adult Industry Bill

The North Carolina state legislature on Tuesday voted to override Gov. Josh Stein’s veto of a bill imposing regulations that industry observers have warned could push adult websites and platforms to ban most creators and content.

Show More