Lovehoney Launches 3rd Generation Sqweel

BATH, England — U.K. sex toy retailer Lovehoney has launched the third-generation Sqweel Oral Sex Simulator — the pocket-sized Sqweel Go.

According to the company, following the success of Sqweel 2, Lovehoney has already experienced high demand for its miniature counterpart. Bulk orders for Sqweel Go have been taken from the U.K., Netherlands, South Africa, Norway, Italy and Russia after a successful trade debut at eroFame in Hanover last month.

At three inches in length, Sqweel Go features a wheel of ten rotating silicone tongues to simulate oral sex. Unlike its predecessors, Sqweel Go has six speeds and patterns. It is the first member of the Sqweel family to feature USB rechargeable technology.

“It was a very natural progression for us to develop a new Sqweel toy which was smaller, more eco-friendly and quieter,” Lovehoney co-founder Neal Slateford said. “It’s great to watch the Sqweel family evolve to meet customer’s needs — we know people are increasingly looking for discreet, rechargeable toys and Sqweel Go is the perfect travel toy as often people think it looks like a mini fan!”

The original Sqweel was first produced in 2009 as the winning entry to Lovehoney’s annual Design a Sex Toy competition and was later re-worked as Sqweel 2 in 2011. Sqweel has sold more than 55,000 units to date, earning Irish inventor Trev Murphy more than £100,000.

The Sqweel Go retails at $59.99 and is available from Lovehoney.com in three colors: pink, white and purple. Contact tradesales@lovehoney.co.uk for wholesale orders.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

CalExotics Debuts 'Endless Summer' Vibe Collection

CalExotics has introduced its new Endless Summer collection of three vibrators.

Orion Expands 'Beau Coeur' Collection

Orion Wholesale has introduced four new pleasure products from its Beau Coeur collection.

Motorbunny Offering Accessories to Retailers at Wholesale Prices for Limited Time

Motorbunny has announced that it is providing retailers with travel accessories for its rideable sex machines and other pleasure products at wholesale prices for a limited period.

Besharam Brings Sexual Wellness to 'Zepto Prom Night' Event

Besharam participated in Zepto’s Prom Night event in Mumbai, making it one of the first sexual wellness brands to do so.

Anastasia's Bedroom Introduces 'Lightly Loved Lingerie' Collection

Anastasia’s Bedroom, a Canadian-based online retailer, has debuted its Lightly Loved Lingerie collection.

LELO Debuts 'Surfer 2' Anal Plug

LELO has introduced its new Surfer 2 anal plug.

Our Erotic Journey Expands 'Cristal Collection' of Vibrators

Our Erotic Journey has introduced five new vibrators from its Cristal Collection.

Nice & Naughty Names Chris Fleiger Director of Operations

Michigan-based retail chain Nice & Naughty has appointed Chris Fleiger as its new director of operations.

XBIZ Retreat to Make Its Cabo Comeback Aug. 17-21

XBIZ Retreat will return to Cabo San Lucas Aug. 17–21, bringing together top LATAM retail buyers and pleasure product brands for a week of dealmaking and networking.

Orion Debuts 'Oral Fun' Vibrator Collection

Orion Wholesale has introduced its Oral Fun vibrator line.

Show More