Lovehoney Launches 3rd Generation Sqweel

Ariana Rodriguez

BATH, England — U.K. sex toy retailer Lovehoney has launched the third-generation Sqweel Oral Sex Simulator — the pocket-sized Sqweel Go.

According to the company, following the success of Sqweel 2, Lovehoney has already experienced high demand for its miniature counterpart. Bulk orders for Sqweel Go have been taken from the U.K., Netherlands, South Africa, Norway, Italy and Russia after a successful trade debut at eroFame in Hanover last month.

At three inches in length, Sqweel Go features a wheel of ten rotating silicone tongues to simulate oral sex. Unlike its predecessors, Sqweel Go has six speeds and patterns. It is the first member of the Sqweel family to feature USB rechargeable technology.

“It was a very natural progression for us to develop a new Sqweel toy which was smaller, more eco-friendly and quieter,” Lovehoney co-founder Neal Slateford said. “It’s great to watch the Sqweel family evolve to meet customer’s needs — we know people are increasingly looking for discreet, rechargeable toys and Sqweel Go is the perfect travel toy as often people think it looks like a mini fan!”

The original Sqweel was first produced in 2009 as the winning entry to Lovehoney’s annual Design a Sex Toy competition and was later re-worked as Sqweel 2 in 2011. Sqweel has sold more than 55,000 units to date, earning Irish inventor Trev Murphy more than £100,000.

The Sqweel Go retails at $59.99 and is available from in three colors: pink, white and purple. Contact for wholesale orders.