9 of 10 Mobile Users in India Are Men, Study Says

LONDON — The majority of mobile users in India are a prime audience — they are 24 years and below and they are almost likely to be male — according to a new study by the Mobile Marketing Association and Vserv.mobi.

Some of the key findings in the Mobile Internet Consumer India 2013 report include:

  • 60 percent of the mobile Internet users in India are below 24 years;
  • Nine out of 10 mobile Internet users in India are men;
  • About half of mobile Internet users in India have advanced degrees;
  • About 70 percent of India's mobile user base belongs to the affluent earning class and have higher disposable income; and, 
  • Indian consumers have taken a liking to mobile ads that provide downloadable content (59 percent), followed by those that help them learn about a brand (41 percent).

The Mobile Internet Consumer India 2013 report indicates mobile users here are content- and information-hungry, often turning to mobile advertising to fulfill these needs.

The report designed for media planners and brand advertisers also is intended to help app developers, content providers, OEMs and telecom service providers understand the evolving mobile consumer.

View report

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

European Commission to Assess Pornhub, XVideos, XNXX Compliance With Digital Services Act

The European Commission plans to conduct a study to determine how well adult sites Pornhub, XVideos and XNXX are addressing illegal content and other potential harms under the EU’s Digital Services Act.

German Higher Court Upholds Ban on PornHub, YouPorn

The Higher Administrative Court of Rhineland-Palatinate on Thursday upheld a “network ban” on Aylo-owned adult sites Pornhub and YouPorn for failing to comply with German age verification regulations.

Alabama Notifying Adult Sites of New Tax Set to Take Effect Sept. 1

The Alabama Department of Revenue has begun sending notices to adult site operators about a new 10% tax on their revenues, set to be enforced starting Sept. 1.

Ondato, CCBill Announce Strategic Partnership for Global High-Risk Market

Age and identity verification firm Ondato and payment processor CCBill have formed a strategic partnership to serve the global high-risk market.

Ofcom Investigates 4 More Adult Companies for OSA Compliance

U.K. media regulator Ofcom has launched investigations into whether four companies operating adult websites have implemented requisite age assurance measures under the Online Safety Act, the agency announced Thursday.

Taylor Nicole Launches New Site Through YourPaysitePartner

Creator Taylor Nicole has launched her new official website through YourPaysitePartner (YPP).

Adult Networking Platform SpicyGigs.com Launches

SpicyGigs, a new adult industry networking platform, has officially launched.

Pineapple Support to Host 'Cream Pie Challenge' Fundraiser

Pineapple Support is hosting its Cream Pie Challenge through August to raise funds for mental health services for industry performers.

Kyrgyzstan President Signs Measure Outlawing Internet Porn

President Sadyr Japarov of Kyrgyzstan on Tuesday signed into law legislation outlawing online adult content in the country.

NC Legislature Overrides Veto of Extreme Anti-Adult Industry Bill

The North Carolina state legislature on Tuesday voted to override Gov. Josh Stein’s veto of a bill imposing regulations that industry observers have warned could push adult websites and platforms to ban most creators and content.

Show More