Apple iOS Widens Lead Over Google's Android

CUPERTINO, Calif. — New data shows that Apple's iOS has widened its lead over Google's Android in terms of mobile web traffic share in the U.S.

Apple's iOS has reached 65 percent of the market share, according to Quantcast and investment firm Piper Jaffray, which together have been tracking 1 billion monthly page views from around the Internet.

Their latest data released today shows Apple's iOS grew from a 61 percent share in late June to 65 percent at the end of August.

In that same span, Google's Android also saw its domestic web browsing share grow, but not as much. Android went from 28 percent at the end of June to 30 percent in late August.

Microsoft's Windows Phone and such platforms as BlackBerry, collectively accounted for about 4.7 percent of mobile traffic share by the end of August.

Apple's iPhone accounts for more than 50 percent of new smartphone sales on both AT&T and Verizon in the U.S., said a Piper Jaffray analyst, who noted that Apple iOS users are more engaged with their phones on a daily basis than the average Android user.

The iPad even is a strong player, accounting for 84 percent of web traffic from tablets.