XGEN Gears Up for ILS

Ariana Rodriguez

BRISTOL, Pa. — XGEN is preparing to showcase a range of new products and collections at the upcoming International Lingerie Show in Las Vegas this month.

XGEN will be stationed at booth 216 with reps on hand to show off additional collections at the Baci Lingerie booth (633), the Baci Fantasy Eye Mask booth (210) and the Envy Menswear booth (208).

“This year’s ILS is due to be XGEN’s biggest and most successful to date,” XGEN President Andy Green says. “With exciting new product debuts, the support of our enthusiastic sales team, products in four distinct booths, XGEN is sure to be a strong, memorable presence at September ILS.”

Bodywand, XGEN’s family of personal massagers, will reveal its newest addition to the collection. The Bodywand “Aqua,” fully submersible for use in and around water, is rechargeable and features 64 customizable massage and power combinations. Bodywand’s signature soft head and flexible neck accent the body’s sleek white design with a shock of bright pink.

Lapdance Lingerie, XGEN’s clubwear collection of dance apparel, hosiery, and bodystockings, is set to debut five new bikini styles in four sexy colors: hot pink, bright blue, black and white.

“The new line of bikinis adds dimension to the Lapdance Lingerie collection, which is already immensely popular,” Green said. “Like every other garment in the line, the new bikinis feature packaging and pricing that make them extremely easy for shops to display and sell.”

Outside of XGEN’s main booth, representatives will be taking customers on a tour through a variety of Baci Lingerie collections. As the exclusive U.S. distributor for Baci, XGEN will be showcasing offerings from the upscale lines in several dedicated booths. Styles from every collection — including a peak at the anticipated Corsets by Baci lineup — will be on hand at the Baci booth. Envy Menswear, the robust collection of men’s dance apparel, sexy underwear, and everyday styles, will be presented in its own display space. Finally, Baci’s line of handcrafted Italian fashion masks by Luna Veneziana will show off its styles at its own elegant booth.

XGEN’s sales team will be on hand to welcome existing customers and forge new relationships. Retailers can book an appointment with a representative by calling (877) 450-9436 or emailing sales@xgenproducts.com.