Sunny Leone the Face of India's 1st Online Adult Store

MUMBAI, India — India is continuing its love affair with adult and mainstream star Sunny Leone, this time tapping her to be the face of online adult lifestyle store, IMbesharam.com.

The operators, Besharam Co, USA, said the site officially goes live Aug. 27 and primarily caters to the needs of Indians worldwide by carrying a wide range of intimate apparel aimed at spicing up couples’ relationships and lifestyles.

Available for the first time to the Indian market, the site features collections from Baci Lingerie, Hustler, LELO, Sex & Mischief, LEAF and more. The lines range from mens’ undergarments, women's lingerie, innerwear, shapewear. legwear, costumes and sexy separates, to luxury condoms, massagers, vibrators and an array of novelties for bachelor and bachelorette parties.

“Leone represents the classiness and sassiness of our brand and expresses our motto of  'Be what you are, Do what you feel is right,” the company said.

The site’s exclusive photo shoots and commercials have been shot in indoor and outdoor locations in Los Angeles and will be released periodically.

Besharam said it has more than 150,000 fans in its social network, 500,000 hits on its YouTube channel and is now releasing a partly censored TV ad in selected channels in India and the U.S. — “Indian Bachelor Party Gone Wild.”

Leone recently topped the list of the world's most searched Bollywood celebrities, according to recent Google analytics data reported in India, logging in more than 35 million online searches worldwide in June for the keyword  "Sunny Leone."

Besharam Co is based in Tampa, Florida and has a warehouse in Atlanta, Georgia. The Indian marketing and sales office is based in Mumbai.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Debuts New 'Cleo Feather' Vibe

Pleasure brand Full Circle has introduced its new Cleo Feather Tickler vibrator.

Pjur Launches 'Toy' Line in North America

Pjur has announced its Toy series of wellness products will be available for purchase in the U.S. starting in September.

Orion Expands Cottelli 'Costumes' Line

Orion Wholesale has introduced two new outfits from its Cottelli Costumes line.

Harry Styles' Lifestyle Brand Enters Sexual Wellness Space With 'Pleasing Yourself' Vibe, Lube

Pleasing, the lifestyle brand founded by Harry Styles, has launched its first sexual wellness product line, Pleasing Yourself, featuring a double-sided vibrator and a silicone lubricant.

Tenga Names Kyrie Hara Sales Lead

Japanese pleasure brand Tenga has appointed Kyrie Hara as its new sales lead for Tenga USA.

Electric Novelties Expands 'Together' Collection

Electric Novelties has introduced four new items from its Together collection.

Motorbunny Debuts 'Grip' Stroker Attachment

Motorbunny has introduced its Grip stroker sleeve attachment for its sex machines.

SOS Distribution Names Jake Solorzano Account Executive

SOS Distribution has appointed Jake Solorzano as its new account executive.

Orion Debuts 'RC Flashing Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Flashing Butt Plug from its Anos line.

Two Texas Bills Restricting Sex Toy Sales Fail to Pass

Two bills aimed at restricting sales of sex toys have failed to pass the Texas state legislature during its 2025 session.

Show More