Brazilian Soccer Star Eyeing Playboy Mag Franchise

BRAZIL — Spanish soccer star Ronaldo is poised to expand his financial empire by buying the Playboy magazine franchise in Brazil.

According to The Sun, the ex-World Cup and Real Madrid star whose full name is Ronaldo Nazario de Lima, is close to making a bid, claiming the publication could be lucrative.

Playboy is reportedly Brazil’s 10th best-selling magazine despite a drop in circulation from more than 1 million a month in the 1990’s to just 250,000.

Ronaldo retired from soccer in 2011 and is said to earn more than £10 million a year from sponsors including Nike, Fiat and Duracell.

His marketing company, 9INE, already manages images rights to some of Brazil's biggest sports stars, including new Barcelona player Neymar. The firm is set to make £15 million in 2014.

Besides being one of Brazil’s biggest stars, the athlete’s business acumen has made him a billionaire. His holdings also include a chain of gyms, a sports clinic, a nightclub and a six-story building that houses a university in Rio de Janeiro.

He also owns properties in Rio, Sao Paulo, Paris and Madrid, and his own private island.

According to the Daily Mail, Ronaldo wouldn't be the first Brazil icon to get in bed with an adult product. Soccer legend Pele was recently hawking Viagra while player Ronaldinho endorsed a new line of condoms.

 


Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Show More