ICM's .Adult Passes ICANN's Initial Evaluation

MARINA DEL REY, Calif. — ICM Registry's application for .adult has passed its initial evaluation and was given approval today to move forward in ICANN's gTLD screening process.

So far, 1,100 applications for gTLDs have either passed, failed or qualified for extended evaluation in ICANN's filtering process, which began earlier this year. Today, 95 applications were given the green light.

Applications that pass ICANN's Initial Evaluation stage and that do not face any objections or string contention are eligible to proceed with execution of a registry agreement.

ICM Registry announced last year that it would apply for additional TLDs beyond its .xxx sTLD, including .sex, .porn and the tentatively approved .adult.

ICANN, so far, has not yet decided on .sex and .porn, but  Stuart Lawley, ICM Registry's CEO, told XBIZ, he's optimistic they'll get the green light.

".Porn which is an identical application will now undoubtedly achieve the same passing grade as .adult when its evaluation is dealt with under its higher draw number  and also has no contention or objections so will also swiftly follow through to testing and delegation," Lawley said. "Given the excellent search engine positioning for keywords that .xxx sites are getting, we expect .porn to perform very strongly for SEO when launched.

".Sex also an identical application is expected to pass also and has no objections filed against it. There is however one other bid for .sex that is subject to an objection from a third party that has not been adjudicated yet. If the other other bid survives the objection then we will be in a 'contention set' with the other bidder and will likely proceed to auction to secure the string.

"Apart from .xxx which we see and have always seen as the strongest and premium adult identifier and brand we see .porn as the next strongest of the three supplementals adult TLDs we have applied for and , as mentioned, expect it to perform well for SEO as users most often type in 'keyword porn.'"

Lawley noted that .adult passed the financial and technical evaluations and has no contention or objections "so it will pass through to testing and delegation along ICANN's timetables."

".Adult passed the financial and technical evaluations and has no contention or objections so will pass through to testing and delegation along ICANN's timetables," Stuart Lawley, ICM Registry's CEO, told XBIZ.

 
Related:  

Copyright © 2023 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

New Mexico AG: Pornhub, OnlyFans Safer Than Facebook, Instagram

The office of New Mexico’s Attorney General Raúl Torrez admitted in a statement announcing the state’s lawsuit against Meta that some instances of CSAM are ten times “more prevalent” on Facebook and Instagram than on Pornhub and OnlyFans.

Fiji Government to Launch Task Force to Reduce Porn Viewership

Fiji’s government has decided to take action after a political and media campaign that sensationalized the issue of access to adult material in the island nation, and has announced a forthcoming “task force” aiming to reduce porn viewership among its citizens.

Skinfluential Media Launches New 'Cosplayground' Site

Skinfluential Media has debuted a new site, Cosplayground, focused on cosplay and porn parodies.

Tennessee Republican Proposes Felony Charges in Copycat Age Verification Bill

Republican state Rep. Patsy Hazlewood on Wednesday filed an age verification bill with the Tennessee state legislature, a copycat version of the numerous age verification bills being advanced by religious conservatives and anti-porn crusaders around the country.

Byborg's Le Shaw Research Institute Appoints New Directors

LiveJasmin parent company Byborg Enterprises has appointed Bobbi Bidochka and Simon Dubéof to head its Le Shaw International Sexual Health and Wellness Research Institute.

UK Government Unveils Controversial Age Verification Guidelines for Adult Content

U.K. media regulator Ofcom, the government authority tasked by the recently enacted Online Safety Act with online content restriction enforcement, issued on Tuesday its first guidance to adult websites regarding age verification.

Ethical Capital Partners' Solomon Friedman to Deliver XBIZ 2024 Keynote

XBIZ is pleased to announce that Ethical Capital Partners (ECP) partner and VP of Compliance Solomon Friedman will deliver the keynote address at XBIZ 2024, set for Jan. 15-18.

The Guardian Continues Publishing Anti-Porn Articles Funded by U.S. Billionaire

Over three years after XBIZ reported on how an obscure U.S. foundation was sponsoring anti-porn content in The Guardian newspaper, the self-proclaimed “world’s leading liberal voice” continues publishing slanted pieces calling for state regulation of adult content online.

MeanFeetFetish Launches Through YourPaysitePartner

MeanFeetFetish, a site dedicated to dominant women and foot fetishes, has launched through YourPaysitePartner.

Adult Time Launches 'Consent is Sexy!' Awareness Campaign

Adult Time has launched a new awareness campaign, “Consent is Sexy!” emphasizing the importance of communication during sex, as well as consent in the industry.

Show More