Athena’s Cup Founder Recognized for Breast Cancer Awareness Efforts

Ariana Rodriguez

WOONSOCKET, R.I. — Athena’s Home Novelties founder Jennifer Jolicoeur was recognized during the General Assembly Session at the Rhode Island State House on May 23.

Gordon D. Fox, Speaker of the House, praised Jolicoeur as a thriving business owner. He also acknowledged Jolicoeur as creator and spokes person of Athena’s Cup providing information and awareness vital to the eradication of breast cancer.

Athena’s Cup is a national campaign that aims to collect and hook together 169,000 donated bras in an effort to raise breast cancer awareness and attempt to break the current bra-chain Guinness World Record. To date the Cup has collected more than 106,200 bras.

“Little did we realize when we began Athena’s Cup we would have the opportunity to touch so many lives and play such a large part in the conversation that is taking major steps for the prevention and potential cure,” said Jolicoeur.

Proceeds raised from Athena’s Cup will benefit The American Cancer Society, Planned Parenthood (Breast Cancer Screening Programs) and The Gloria Gemma Foundation. In honor and memory of breast cancer survivors, donors are encouraged to write the names of a loved one or other meaningful inscriptions on the bras prior to sending them in. Gently worn bras received will be donated to battered women shelters following the campaign. Shelters interested in receiving a donation of bras can send a request to