Liberator Signs $17 Million Tenga Distro Agreement

Bob Johnson

ATLANTA — Liberator, Inc. today announced the signing of a new three-year, $17 million exclusive marketing and distribution agreement with Japanese male sex toy company Tenga Co., Ltd.

OneUp Innovations, Inc., the operating company of Liberator, has been the exclusive U.S. distributor for Tokyo-based Tenga since 2010. Under the new agreement, OneUp has agreed to purchase 1.25 billion [Japanese yen] of Tenga products for sale and distribution in the U.S. over the next three years. At current exchange rates and at current selling prices, this represents approximately $17 million in wholesale sales revenue for Liberator.

“The Tenga line of male masturbators is the number one selling male sex toy in Japan and we believe Liberator is the best partner to continue our expansion in North American,” Koichi Matsumoto, CEO of Tenga said.

Liberator said the Tenga male sexual enhancement devices are innovative in their function and product design, and are shaped in such a way that they look and feel like any other toiletry a man would normally carry or use while at home or on the road.

"We are extremely pleased that Tenga has decided to continue our partnership as we work with them to reach the next level of success in the U.S.," Louis Friedman, CEO of Liberator, Inc. said.

He added, "Over the last three years we have greatly expanded the sales and distribution of Tenga products through traditional adult channels as well as drug store, mass market and other mainstream channels including emerging Internet flash sites. We expect this trend to gain momentum as more and more mainstream adult male consumers begin to appreciate the sexual wellness benefits of the full line of Tenga products.”