CHATSWORTH, Calif. — Holiday Products is now shipping the Moonbloom line of personal lubricants from Intimate Earth.
According to a rep, the products are designed for women experiencing menopause and perimenopause. The formulas are pH-balanced and made with organic extracts and botanical ingredients. The initial launch includes Water Comfort Glide, Hybrid Comfort Glide, Silicone Comfort Glide, and Wild Flower Arousal Gel.
“This is a high-growth revenue category,” said Intimate Earth co-owner Rebecca Powley. “Menopause has been historically overlooked at retail, while women 45+ hold significant purchasing power and are actively searching for products that truly support them, and are often loyal to products for decades.”
Added Holiday Products Director of Purchasing Susanna Molina, “We are always excited about adding consumables to our inventory, especially lubes and sex enhancers. Our customers absolutely love them, and we expect this collection to do especially well, as it targets an audience that’s growing exponentially.”
For more information, email sales@holidayproducts.com or visit HolidayProducts.com.
