HUNTINGTON BEACH, Calif. — Sportsheets' Sex & Mischief collection has been named Soft Bondage Line of the Year at the XBIZ awards.
The award recognizes the brand’s success creating easy-to-use restraints, cuffs and soft bondage accessories designed to appeal to beginners while expanding retailers’ consumer reach into the BDSM realm.
Sex & Mischief features a matched collection of simple and sturdy restraint systems, blindfolds, harnesses and floggers designed for the vanilla consumer looking to explore BDSM.
The product line is packaged in black-and-white boxes with high-fashion inspired photography to create a sophisticated shopping experience that welcomes new and existing consumers to try something new.
"The Sportsheets team is honored to be recognized for our hard work developing Sex & Mischief into the ultimate soft bondage product line,” Sportsheets founder and CEO Tom Stewart said. “Since its debut, Sex & Mischief has swept the industry with a comprehensive product line that has set a new standard within this product sector and we’re proud to see that our friends and colleagues agree. Thank you to all who voted for Sportsheets.”
The 2013 XBIZ Awards culminated the XBIZ 360 trade show, an event that welcomed Stewart to share his expertise during the Trending Toys: Pleasure Products in Pop Culture seminar. Seated on a panel of the industry’s most respected names, Stewart discussed product placement, mainstream crossover and how to benefit from the public’s latest obsession with sex with thanks to the fast-growing popularity of erotic fiction. Sportsheets President Julie Stewart spoke on the Gen-Y Shoppers: What’s Hot, What’s Not panel where she provided great insight and statistics into the world of The Millennials generation and the future of pleasure products.
For more information about Sportsheets, visit Sportsheets.com.
