.XXX Pre-Registration Tops All sTLD Campaigns, ICM Says

MIAMI — ICM Registry’s pre-registration for .XXX has been so successful that, if converted to registrations, the sponsored top-level-domain would be the most successful in Internet history, according to ICM President Stuart Lawley.

Lawley, who spoke with XBIZ while awaiting takeoff on a plane headed to Marrakesh, where ICANN meets beginning on Saturday, said that “as expected the pre-reservation has been an overwhelming success and reservations continue to come in daily at a fairly steady level.”

Lawley, however, would not disclose the number of pre-reserved .XXX domain names his company has garnered since May 29, when he disclosed to XBIZ that his company would launch the pre-registration.

The ICANN meeting in Marrakesh won’t include formal discussion over .XXX, which was brought to the forefront six years ago by ICM, based in both Jupiter, Fla., and Toronto.

Instead it will focus on arcane matters like public policy aspects of WHOIS and strategic matters on African top-level domains. The meeting, ICANN’s first global one since it rejected the .XXX proposal, also will have sessions devoted for public comment.

Last month, ICANN’s board, 9-5, rejected ICM’s bid out of “public policy concerns.”

Shortly after, ICM filed a federal lawsuit against the Commerce Department and State Department to release requested documents that are “vital” to influencing ICANN board members.

Eventually, Lawley is hopeful he will prevail in the courts and that later ICANN will reconsider .XXX.

ICM pledges to donate $10 of the proposed annual fee of $60 for a .XXX domain name to child-protection groups and to require users of .XXX to label their content.

The company is not charging for pre-reservations.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

OurDream.ai Debuts New Porn Generator

OurDream.ai, an AI porn-generating platform, has launched an upgraded version of its AI engine.

AEBN Publishes Popular Searches by Country for February, March

AEBN has released the list of popular searches from its straight and gay theaters by country in February and March.

BranditScan Launches 'Referral Rush' Promo

BranditScan has launched its Referral Rush promotion for creators.

2025 AltStar Awards Nominees Announced

Nominations have been announced for the 2025 AltStar Awards, aka the AltPorn Awards, presented by Bad Dragon.

AI Erotic Storytelling Platform 'AIEroticSmut' Launches

AIEroticSmut.com, a DIY erotic storytelling platform, has officially launched.

TeamSkeet, MYLF to Launch New Website FamilyStrokes.com

Sister studios TeamSkeet and MYLF are launching a new website, FamilyStrokes.com.

AV Bulletin: Age Verification Hits the Mainstream, Ofcom Sets a Date

Industry stakeholders and free speech advocates have anxiously been awaiting the Supreme Court’s decision in Free Speech Coalition v. Paxton, which could significantly impact state age verification laws around the country. In the meantime, state legislatures continue to weigh and pass AV bills, AV tech providers continue to tout their services, and legal challenges continue to play out in the courts — with some cases on hold pending the SCOTUS ruling in Paxton.

Segpay Names Kristi Greer VP of Sales

Segpay has promoted long-time employee Kristi Greer to the position of vice president of sales.

BranditScan Names Subgirl Newest Brand Ambassador

BranditScan has named content creator Subgirl its newest brand ambassador.

Arcom Reports Age Verification Enforcement Actions Against 5 Adult Sites

French media regulator Arcom released a statement Tuesday detailing recent actions to enforce age verification rules as set forth under France’s Security and Regulation of the Digital Space (SREN) law.

Show More