LONDON — Dating Factory said it will provide ex-FriendFinder partners a suite of benefits including database co-ownership and revenue shares.
FriendFinder announced on Aug. 15 that it is out of the co-branding business and will shed 5,000 co-branded dating sites. As a result of this decision, Dating Factory, a European white label branding solution provider for online dating websites, has decided to offer ex-FriendFinder co-brands a range of value-added benefits for joining its platform.
Tanya Fathers, Dating Factory CEO, said, “We will make the transition to our platform a simple and smooth process so the ex-FriendFinder co-brand sites can immediately enjoy the numerous features we have to offer such as 100 percent of the revenues from initial conversions and 50 percent of revenue from advertising, database co-ownership — both Latin American and French Canadian market coverage, instant set-up, extensive range of promotional tools, multilingual professional customer and partner support, local office in the U.S. with instant local support and a selection of more than 30 niche markets."
The company said partners will also be in full control of their database and member promotions.