Despite Earlier Rejection, ICM Plans .XXX Domain Reservation

JUPITER, Fla. — ICM Registry, which was unsuccessful in obtaining ICANN Board support for the .XXX sponsored top-level-domain, plans on creating an “industry reservation” period for .XXX domain names despite the rejection, XBIZ has learned.

ICM President Stuart Lawley on Saturday told XBIZ that the registry is hopeful that a reconsideration request to ICANN and a lawsuit targeting two U.S. government agencies will help its mission to govern .XXX.

“We have invested a lot of time and effort into this initiative and are determined to see it through to completion,” he said. “We are hopeful, but of course cannot guarantee, that these efforts will prove successful.”

ICM plans on offering “industry members the opportunity to submit reservation requests free of charge,” Lawley said.

” We are introducing this industry reservation period now for multiple reasons, including to dispel some of the uninformed speculation emanating from certain quarters about how names were to be allocated to industry participants and to ensure we use our resources fully whilst we are in the appeals process with ICANN,” he said.

Lawley said reservations for .XXX domains can be made after 7 A.M. (PST) Monday on its site.

“This gives the members of the online adult entertainment industry a no-cost, no-risk, no-obligation method of applying to secure the rights to their existing domains in .XXX,” he said. “We would urge all members of the community who ultimately wish to register in .XXX, to apply now to reserve the names they want. We are expecting a very large take up of reservations.”

Earlier this month, ICANN’s board, 9-5, rejected ICM’s bid out of “public policy concerns.”

Shortly after, ICM filed a federal lawsuit against the Commerce Department and State Department to release requested documents that are “vital” to influencing ICANN board members.

The company, based in both Jupiter, Fla., and Toronto, began its bid for the adults-only sponsored top-level domain six years ago.

ICM pledges to donate $10 of the proposed annual fee of $60 for a .XXX domain name to child-protection groups and to require users of .XXX to label their content.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pineapple Support Partners with Better Life Science's 'STD Hero'

Pineapple Support has partnered with Better Life Science brand STD Hero.

Brazil Sets Enforcement Timeline for New AV Rules

Brazil’s National Data Protection Authority (ANPD) on Friday published a timeline outlining planned steps for monitoring and enforcing age verification under the country’s Digital Statute for Children and Adolescents (Digital ECA), which took effect Tuesday.

Utah Governor Signs 'Porn Tax' and VPN Rule Into Law

Governor Spencer Cox on Friday signed into law a bill to tax adult websites and make them liable if minors circumvent geolocation.

BranditScan Launches 'White Glove' Subscription Tier

BranditScan has launched its new White Glove subscription tier for creators.

German Court: Regulator Can't Block Creator's IG Account, Only Posts

A German court has ruled that while a regional media regulatory agency may block specific Instagram posts that include material deemed harmful to minors, it cannot ban an entire Instagram account due to such a post.

Brazil Lays Out Preliminary Guidelines for New AV Requirements

President Luiz Inácio Lula da Silva on Wednesday signed a decree establishing guidelines for new regulations requiring adult websites to age-verify users located in Brazil.

Senate Committee Debates Section 230 Reform

The U.S. Senate Committee on Commerce, Science, and Transportation held a hearing Wednesday on potential changes to Section 230 of the Communications Decency Act, which protects interactive computer services — including adult platforms — from liability for user-generated content.

Pearl Industry Network Offers Free Creator Memberships

Industry trade group Pearl Industry Network (PiN) has launched its free creator membership initiative.

Sam Bird Acquires Fanblast

Sam Bird, former co-director of global talent agency Surge, has acquired creator monetization tool Fanblast and named himself CEO.

'SheHerGirls' Launches Through Paysite.com

The braintrust behind PoleVixens has officially launched a new membership site, SheHerGirls, also through Paysite.com.

Show More