Arbitrator Rules in 1st .XXX UDRP Decision

GENEVA — An arbitrator last week ruled in the first .XXX ruling in a uniform domain name dispute resolution (UDRP) case, siding with San Antonio, Texas-based HEB Grocery Co. over an Atlanta resident who registered HEB.xxx.

The Atlanta resident, Eric Gonzales, contended that he had rights to the .XXX domain name and that HEB Grocery Co. should have exhibited "a proactive approach" by blocking its purchase.

Gonzales said that he was doing “extensive research for a TV news report on businesses that have not registered .XXX domains with possible variations close to their names” before he purchased the name through GoDaddy.

After the purchase, Gonzalez said he later was contacted by HEB counsel "demanding" he relinquish control over the disputed domain. But Gonzales said that HEB never "asked."

“Everything would have been avoided if they would have 'asked,'” Gonzales told arbitrators in a response. If HEB would have asked, he “would have gladly 'given'” them the domain, he said.

But an arbitrator wasn't swayed by Gonzales' argument, particularly since he isn't part of the sponsored community as an existing adult entertainment entity and that he made no mention of plans to use the website with his present businesses or any future businesses.

As a result, the arbitrator found "that respondent’s registration and failure to make an active use of the disputed domain name are evidence of bad faith registration and use."

HEB's complaint was filed in December and Gonzales was served in mid January, with Gonzales responding shortly thereafter. The case was decided Feb. 7.

In its decision, the panelist, a member of the National Arbitration Forum, relied on ICANN Policy for transferring and canceling domain names.

Under its policy, complainants must prove three elements to obtain an order that a domain name should be cancelled or transferred:

  • The domain name is identical or confusingly similar to a trademark or service mark; 
  • Respondent has no rights or legitimate interests in respect of the domain name; and,
  • The domain name has been registered and is being used in bad faith.
Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Texas Court Orders Adult Site Domain Locked for AV Violations

A district court in Texas has issued a writ requiring domain registry Verisign to “lock” an adult website’s domain over noncompliance with the state’s age verification law.

Adult Web Hosting Service 'QloudHost' Launches

QloudHost, a new web hosting service for adult websites, has launched.

Peter Hooke Launches New Paysite

Peter Hooke has launched an official website through PAYSITE.

Pineapple Support Names Ny Ny Lew as Brand Ambassador

Pineapple Support has named Ny Ny Lew as its newest brand ambassador.

Federal AV Proposal Passes House, Faces Senate Opposition

The U.S. House of Representatives on Monday passed the Kids Internet and Digital Safety (KIDS) Act, which includes provisions to make age verification by adult websites federal law, but the bill still faces tough going in the Senate.

Devin Drills Launches New Paysite

Creator Devin Drills has launched an official website through PAYSITE.

AV Bulletin: Midyear Roundup

Since the U.S. Supreme Court’s decision in Free Speech Coalition v. Paxton, more state age verification laws have been enacted around the United States, as well as proposed at the federal level and in other countries. Meanwhile, lawsuits resulting from AV laws have begun to play out in the courts. This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Judge Dismisses Last NCOSE-Backed Suit Over Kansas AV Law

A federal judge on Monday dismissed a lawsuit alleging that adult site SuperPorn violated Kansas’ age verification law, citing lack of jurisdiction after similarly dismissing two related cases earlier this year.

ASACP Updates 'Restricted to Adults' Labeling Resource Page

The Association of Sites Advocating Child Protection (ASACP) has updated its Restricted to Adults (RTA) labeling resource page.

Federal AV Proposal Scores Minor Win in House but Remains in Doubt

A newly announced bipartisan agreement in the U.S. House of Representatives Committee on Energy and Commerce may soon bring a proposed federal age verification law before the full House, but the measure continues to face an uphill battle.

Show More