Xgen Rolls Out Lapdance Merchandising Program

Bob Johnson

BRISTOL, Pa. — Xgen Products has announced two merchandising packages for its recently announced Lapdance line of sexy apparel.

The company said the kits contain all required display equipment and merchandise, and will be available in a two-foot, 96 piece size and three-foot, 126 piece options that allow retailers to show off the products in a clean and appealing presentation.

At the heart of each display package is a removable, self-adhesive vinyl planogram designed for slat walls.

Xgen said it is also providing enough European hooks to keep the Lapdance packages hanging in perfect alignment.

“We certainly cannot be accused of making this line difficult to sell,” said Andy Green, Xgen vice president. “From the vinyl planogram to the matching black hooks and re-order tags, we’ve thought of everything.”

The two-foot, 96 item kit will be available for $500, and the three-foot, 126 item version sells for $750.

“Our customers are looking at a turn-key apparel section for as little as $500,” continued Green. “This is a slam dunk for any retailer.”

Xgen will distribute the Lapdance collection of clubwear, bodystockings and hosiery, and is set to begin shipping in March.

For more information contact an Xgen representative, visit the website, or call (877) 450-9436.