The magazine, with a circulation of 700,000, will run a section titled “Sex Confessions.” The article will focus on what the Internet can do for reader’s sex lives. Readers of the women’s magazine will learn about the company’s DVD rental service, which some call the Netflix of porn.
The publicity not only marks a coup for WantedList in terms of gaining mainstream attention, it also helps raise the company’s profile with women.
"Single women currently account for about 22 percent of our business," Anh Tran, co-founder of WantedList, told XBiz. "Local adult video stores average about five percent, so we see this blurb as a great way to increase that market; we've already seen a bump in female users."
The article also features a picture of WantedList’s spokesmodel Jenna Haze wearing a postal uniform. Drew Barrymore appears on the issue’s cover.
