HOLLYWOOD, Calif. — Rock ‘n’ roll legends, reality TV stars and runway models commanded the stage at the Playhouse nightclub Wednesday night, where the Josie Loves J.Valentine collection was presented during “a night of cupcakes, rhinestones and spikes … Oh my!”
Josie Stevens, who was profiled alongside her rock star husband Steve Stevens on the E! reality TV show “Married to Rock,” forged a partnership with J. Valentine for the new 20-piece collection that includes clubwear, bikinis and costumes. Items include two-piece bikini sets, mini dresses, full-length dresses, skirt sets, pants, leggings, tank tops and plush costumes.
“It definitely can be called Tokyo street fashion meets atomic space age meets classic rock and roll,” J. Valentine’s Brian Vasquez told XBIZ. “All with an emphasis on having fun with fashion, these designs are truly innovative yet totally "wearable" to all body types and styles.”
The decadently chic theme of the night was apparent throughout the venue — which included a room with an erotic candy bar sponsored by Chocolate Walrus, J.Valentine-clad models handing out silver, Josie Loves J. Valentine branded gift bags filled with goodies from the event’s sponsors, which also included The Screaming O, Rock On and Roma Costumes, among several others.
When it was time for the big debut of Josie Loves J.Valentine, the fashion show became a rock concert with performances by Steve Stevens, who brought out special guests, including Billy Idol, The Cult’s Billy Duffy and Josh Strickland, who appears on E!’s “Holly’s World.”
Duffy also appeared on “Married to Rock” with girlfriend AJ Celi, who also strutted her stuff down the catwalk with fellow reality TV star Laura Croft (“Holly’s World)” and others.
The styles modeled down the runway included colorful animal-inspired designs and feminine, playful outfits — all of which featured quirky traits like hoodies with ears and horns, and appliqués shaped like dolls, lollipops and colorful spikes.
The evening also offered attendees an open bar, where the Screaming O’s Scream Team doled out complimentary Rock On Sexy Elixirs.
The events of the evening also were broadcast to long distance fans that tuned in to Justin.TV, WhoSay.com and JValentineCatalog.com, where the interactive webcast featured real-time chat.
“We received great reviews from our viewers regarding the red carpet, fashion show and live performances,” Vasquez said. “The Josie Loves J. Valentine launch party and fashion show was a tremendous success for all involved. From sponsors, guests and musicians we have received so many positive messages. The buzz generated by this event is definitely a positive for our buyers.“
The Josie Love J.Valentine collection will be available Sept. 15. For more information, visit JValentineCatalog.com.