AdMob Rolls Out New Ad Units Over Higher Traffic

SUNNYVALE, Calif. — AdMob, the mobile advertising company Google acquired a year ago, announced new ad units this week designed with a tablet’s larger screen in mind and with touchscreen features that allow for interactivity.

The addition of the new ad units is in response to a 300 percent rise in traffic across AdMob’s ad network coming from tablets over the last six months.   

There are also a new set of tools for application developers that let them incorporate the new formats into their tablet applications.

Tech experts say tablet-friendly ad formats should appeal to advertisers and developers because there’s more space to work with, as opposed to smartphones, which offer limited advertising space.

Tablets are also more attractive, the experts say, because people use them primarily for consuming data, according to a new study.