LONDON — Adultmoda on Monday announced a "powerful move" to capture more U.S. market share by opening its first U.S. office.
The mobile advertising network said it has tapped veteran adult sales pro Bobby Campbell to head up the new U.S. office as vice president of sales for North America.
"We seem to be expanding in all areas which is really exciting," CEO Terry Jackson told XBIZ. "We opened an office in Asia last year which is going great, and now the U.S. South America is growing fast as are other territories around the world.
"U.S. is a really exciting market for us though. It has consistently been one of our top performing countries for a few years now," said Jackson, who noted the company recently recorded 7.2 billion mobile ads, shattering previous records.
Campbell has extensive sales experience and connections within the adult sector, Jackson said. Prior to joining Adultmoda, Campbell held the roles of director of sales for Hustler Novelties and senior account director at AVN.