HILLSBOROUGH, N.C. — Adam & Eve and SexForums announced today the launch of a new social media initiative aimed at deepening its engagement with adult product buyers.
The companies said SexForums’ 200,000 plus adult members will now gain recognition for their contributions to sexual wellness and adult toy conversations by receiving free merchandise, exclusive deals and opportunities to win valuable prizes throughout the year.
“SexForums.com has the most active sex toy forum in the world, and over 80 percent of our members report purchasing adult products in the past 90 days,” said Jerry Amherst, president of SexForums.com.
He added, “We’re excited to partner with Adam & Eve to provide our members with rewards in a way that expresses our appreciation for their contributions. Our badge initiative offers win-win social marketing for everyone involved. Our members get recognition and free products and Adam & Eve — featured throughout our 30,000,000 monthly page views — enjoys increased buyer loyalty and engages in a great dialogue with hundreds of thousands of adult toy buyers.”
Adam & Eve Marketing Coodinator Jillian Nobile commented, “We’re thrilled to be partnering with SexForums and interacting with this large community of adults. We like the sex-positive attitude at SexForums, and how we can creatively interact with its large membership"
And SexForums members are enjoying the attention.
“It’s nice to see that my opinion matters to a company like Adam & Eve,” said SexForums member Elizabeth Kurtz.
She added, “My husband and I are active members, and we we’re happy to talk about how much Adam & Eve’s products have improved to our sex life and helped our relationship.”