Opentracker Releases Traffic Measurement Solution

AMSTERDAM — Web analytics company Opentracker has rolled out a real-time scalable analytics solution designed to deliver cloud-driven high-traffic website audience measurement.

The company said the technology makes it possible to measure and analyze millions of visitors and page views from minute to minute, creating the ability to think and react in real time.

Decisions can be made based on what is happening, while it happens. This new service utilizes cloud-processing models used by Twitter, Google and Amazon.

Some of the companies who may benefit from this service include top-ranked Alexa sites, news outlets, web portals, sports broadcasters, social networking sites, and any sites with high traffic.

"Put bluntly, if editors see what people are looking at, they can deliver it better and faster, said Eddie Moojen, CEO of Opentracker.net. “Advertising and content can be managed very efficiently.”

The tool is based on technology originally developed by Facebook, and now managed by Apache.

Demand for the technique came from the fact that current analytics providers only support high traffic with data sampling and minimum 24-hour delays, limiting usefulness for real-time decision-making, the company said.

"If your business wants to be faster and more informed than competitors about web traffic, this is a potential game changer," said Utku Can Topcu, lead developer on this new technology. "This feature enables flexible, snap decision-making based on real-time data."

Content and advertising managers can benefit from this development by serving content and managing campaigns based on emerging traffic patterns.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Justices Alito, Thomas Invoke Victorian-Era Morality Law, Raising Censorship Concerns

Several national publications reported this week on widespread concern among Free Speech advocates after U.S. Supreme Court Justices Samuel Alito and Clarence Thomas repeatedly invoked during a hearing the infamous segregation-era law the Comstock Act, which was the cornerstone of U.S. censorship of sexual material from the 1870s until the 1970s.

Skinfluential Management's FansFuel Acquires Fanwire

FansFuel has acquired creator account management tool Fanwire.

Nebraska AV Bill Moves Forward Despite Privacy, Free Speech Concerns

Nebraska’s unicameral Legislature has given first-round approval to LB 1092, the state’s version of the age verification bills being sponsored around the country by anti-porn religious conservative activists.

AEBN Celebrates 25th Anniversary

The Adult Entertainment Broadcast Network (AEBN) is celebrating its 25th year in business this week.

Performers in Meta Blacklisting Lawsuit Seek to Preserve Antitrust Claims

Adult Performance Artists Guild board officers Alana Evans, Kelly Pierce and Ruby have informed a California court that, although they want to drop their lawsuit claiming that Meta conspired with OnlyFans to blacklist rival premium fan platforms’ talent, they may still pursue antitrust claims in the future.

FSC, Co-Plaintiffs to Ask US Supreme Court to Review Constitutionality of Texas Age Verification Law

Free Speech Coalition (FSC) and its co-plaintiffs in the challenge to Texas’ controversial age verification law have petitioned the United States Court of Appeals for the 5th Circuit to stay its recent decision upholding the law, because they intend to appeal to the U.S. Supreme Court to review the law’s constitutionality.

FSC Vows to Fight Florida Age Verification Law

Free Speech Coalition (FSC) has issued a statement vowing to continue fighting Florida’s new age verification law, which was signed by Gov. Ron DeSantis on Monday as part of a comprehensive bill targeting minors’ use of social media.

Kansas Republican Aims to Create New Bureaucracy to 'Investigate' Porn Websites

Republican state legislators succeeded Monday in moving forward Kansas’ version of the age verification bills being sponsored around the country by anti-porn religious conservative activists, despite serious concerns raised by House Democrats about the cost of establishing a new bureaucracy tasked with investigating websites for pornographic content.

SK Intertainment Launches 'Skinfluential Management' Agency, FansFuel Joint Venture

Mr. Skin/Mr. Man parent company SK Intertainment has launched new creator agency Skinfluential Management, as well as a new joint venture with Showbizz Media's creator stats and affiliate marketing platform, FansFuel.

Industry Attorney, Free Speech Champion Clyde DeWitt Passes Away at 75

Noted industry attorney Clyde DeWitt passed away on Friday in Las Vegas at 75, according to friends and colleagues.

Show More