Opentracker Releases Traffic Measurement Solution

AMSTERDAM — Web analytics company Opentracker has rolled out a real-time scalable analytics solution designed to deliver cloud-driven high-traffic website audience measurement.

The company said the technology makes it possible to measure and analyze millions of visitors and page views from minute to minute, creating the ability to think and react in real time.

Decisions can be made based on what is happening, while it happens. This new service utilizes cloud-processing models used by Twitter, Google and Amazon.

Some of the companies who may benefit from this service include top-ranked Alexa sites, news outlets, web portals, sports broadcasters, social networking sites, and any sites with high traffic.

"Put bluntly, if editors see what people are looking at, they can deliver it better and faster, said Eddie Moojen, CEO of Opentracker.net. “Advertising and content can be managed very efficiently.”

The tool is based on technology originally developed by Facebook, and now managed by Apache.

Demand for the technique came from the fact that current analytics providers only support high traffic with data sampling and minimum 24-hour delays, limiting usefulness for real-time decision-making, the company said.

"If your business wants to be faster and more informed than competitors about web traffic, this is a potential game changer," said Utku Can Topcu, lead developer on this new technology. "This feature enables flexible, snap decision-making based on real-time data."

Content and advertising managers can benefit from this development by serving content and managing campaigns based on emerging traffic patterns.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Michigan Legislators Propose Online Porn Ban

Michigan lawmakers have introduced a bill that would make it illegal to distribute pornography via the internet in the state.

Florida AG Sues Aylo, Segpay Over State AV Law

Florida Attorney General James Uthmeier filed lawsuits against Aylo and Segpay on Monday with the 12th Judicial Circuit Court of Florida for noncompliance with HB3, the state's age verification law.

Colombian Court Sides with Performer Esperanza Goméz Over IG Suspensions

Colombia’s Constitutional Court last week ruled in favor of adult performer Esperanza Gómez in her legal battle against Meta over repeated suspensions of her Instagram account.

Missouri AG Announces Age Verification Rule to Take Effect Nov. 30

Newly appointed Missouri Attorney General Catherine Hanaway announced Friday that the state's recently approved age verification regulation for adult websites will go into effect on Nov. 30.

Aylo, Woodhull Freedom Foundation to Host 'Online Censorship' Event

Aylo and Woodhull Freedom Foundation will co-host a virtual panel addressing online censorship on Sept. 30.

Severe Sex Films Relaunches Site Through YourPaysitePartner

Severe Sex Films has relaunched its official website through YourPaysitePartner (YPP).

Judge Awards Plaintiffs Over $400K in Attorneys Fees in Derek Hay Civil Case

California Superior Court Judge Gail Killefer has awarded former clients of LA Direct Models over $400,000 in attorneys fees and court costs, to be paid by agency founder Derek Hay.

ChickPass Rebrands as 'ChickPass Cinematic Universe'

ChickPass has announced that it has rebranded its network of sites as ChickPass Cinematic Universe.

Brazilian Adult Industry Association ABIPEA Launches

Brazilian Association of the Adult Entertainment Industry and Professionals (ABIPEA) has officially launched its organization.

New Adult Social Media Platform 'Havven' Opens Beta Phase

Havven, a new adult social media platform, has opened its beta phase and will officially launch Oct. 5.

Show More