The company — nominated for the XBIZ Awards Innovative Web Product of the Year and Mobile Company of the Year — said the offering is compatible with all touch screen smartphones in the U.S. and can be accessed through PinPointsX on the phone’s browser.
"It is a brand new experience for users. Members without Apple or Android devices can now obtain the new application on their phones. It serves the same functions as our mobile app and can be acquired without downloading or any external pursuits," said founder Ronen Gabbay.
He added “It acts exactly like the app, only on the phone's browser. No other tech company has uncovered a way to institute this breakthrough idea that will target a wide range of users.”
The company said it is also offering white label sites to affiliates that are not possible with conventional phone apps. “Companies can still maintain the look and feel of their website to enhance branding and will not lose traffic to the Apple and Android markets. Companies that have been previously rejected or restricted by Apple can now use this app to their convenience."
PinPointsX also noted that it is currently working on PPXGAY, an app version targeting the gay market that will also have the web application supplement.