The company said the site is powered by the MaleServe group, which is responsible for creating the VOD platforms CockyBoys.TV, Maleserve.TV and StudMall.TV, housing content from various studios.
MaleServe is nominated as Best VOD Site at both the XBIZ Awards and CyberSocket Awards this year.
BelAmiTV.com features more than 100 movies from the company's catalog with more added regularly and includes titles from the Lukas Ridgeston label.
The company said the site has custom features such as the auto-detection of users connection speed that automatically detects and streams the highest quality video based on the users connection.
“While BelAmi’s membership site, BelAmiOnline, is thriving at a record pace we recognize some fans still want the option to watch full length DVD’s on a pay-per-minute basis," BelAmi’s publicist said.
"This platform is perfect for them and features BelAmi’s most successful and memorable titles both new and classic fans will go crazy over them."