ANME Founders Show Kicks Off

BURBANK, Calif. — The ANME Founders Show kicked off last night with a crowded Meet & Greet Cocktail party attended by the show’s exhibitors and excited retailers that came to scope out the latest sensual products being presented on the show floor.

“I came to ANME to network,” said Malik Perkins, owner of Valencia-based home party company Intimate Sinsations. “Being here is like we’re swimming with the big fish! It’s really important to keep up with all of the industry’s movers and shakers.”

The Meet & Greet offered attendees a relaxed atmosphere to catch up with colleagues with free-flowing drinks, appetizers and a live band. The party ran into the wee hours, yet the ANME crowd arrived in full force for today’s full day of exhibiting.

The XGen booth showcased the distributor/manufacturer’s newest product - the Body Wand massager. Available in three sizes, the Body Wand exhibited incredibly powerful vibrations and a clean, simple design enhanced by the line’s mainstream-friendly presentation.

“I’ve gotten a lot of response already,” XGen Vice President Andy Green said, who is revving up for the release of Body Wand, set to start shipping at the end of March.

Hustler Toys is appealing to fans of the Hustler Hollywood brand with several of its newest releases, which now don the Hustler flaming heart logo popularized by the trendy adult store chain.

“People identify with it,” Hustler Toys’ Kristin Spillers said. “Our bestseller is the Heart Breaker [which features the flaming heart logo] so we decided to brand our new products.”

Also new from Hustler Toys is a line of toys made with medical-grade silicone, and the eye-catching Disco Stick massagers that will be released in March.

The Screaming O maintained its brand of sexy fun with an O-Glow-A-Go-Go room set up within its colorful booth. The dark room offered a perfect location to check out The Screaming O’s full line of finger and bullet vibes that featuring LED lights to set the mood.

“We try to make sex toys that are young, fun and mainstream-friendly,” The Screaming O partner Keith Caggiano said. “It helps make couples feel more comfortable.”

The Screaming O’s booth also showcased the freshly repackaged line of Rock On sexy elixirs for men and women, including a couples’ set of Rock On for Him and Her.

BeaMonstar Products also exhibited at ANME, fresh off another event in Las Vegas. The company presented its line of Prolatis sexual health products for men, which now also includes a No Hangover Shot.

“We’ll be giving out free No Hangover Shots during tonight’s festivities,” said Hector, a BeaMonstar Products representative. “We want everybody to check it out!”

In addition to new products, exhibitors are offering deals to ANME visitors. Inferno Lingerie, whose booth is glimmering with shiny spikes, chains and leather, is celebrating its 40th anniversary with a 55 percent discount on its merchandise.

ANME continues this evening with a Sunday Cocktail party for business networking to continue.