The company said the site features performers filmed at exclusive resorts, tropical island paradises and lavish locations around the world.
"We want our members and visitors to join us in a shared daydream celebrating the best views and wildest women available anywhere," said Juicy of PureCashMasters.
"So many people are home-bound now wishing they could escape the daily grind and get away from their day to day tasks in a big bright new way. SunriseKings is designed to make that happen, any time day or night when they are in the mood to let their sexuality take flight."
The company also said it is expanding its content catalog by recently signing deals with content providers such as SexEntertain, Hustler, Private and other studios.
"Looking forward we expect 2011 to be a big rebound year for the industry as a whole and we are working on big things for our traffic partners that will all be announced soon, but celebrating the new year nominated one of the best new affiliate programs, as decided by industry insiders, is something special for us indeed," Juicy said.