Playboy Conducting 2011 Sex Survey

The company has posted an announcement on its website that it’s time to update the survey asking for details about readers’ sexual behavior and habits that was printed in the magazine 30 years ago.

Playboy said nearly 100,000 readers responded to the magazine’s original poll. The 2011 online survey takes about 15 minutes to complete, according to Playboy, and the company said no personal information or emails will be collected.

All of the data will be published in the aggregate.

The results of the new survey will be available in the May 2011 issue of the magazine and online.