XR Brands Plans E.U. Expansion

HUNTINGTON BEACH, Calif. — XR Brands will head to Germany to introduce Wand Essentials to retailers overseas at eroFame Oct. 20-22 in Berlin.

According to the company, the Wand Essentials line of portable, adjustable and super-powered wand-style massagers was released specifically for retailers looking for a stronger and sleeker alternative to traditional stick vibrators.

Specially designed 220-volt versions were included to be compatible with European and alternative power outlets overseas, the company said.

“No other design of its kind offers this flexibility of form and function,” said Randy Alvstad, XR Brands sales manager.

“XR Brands current focus is the innovative Wand Essentials collection, showcasing its superior packaging design and ability to merchandise flawlessly to create a category of sex toys all on its own. I look forward to debuting and demonstrating the 220-volt varieties at eroFame personally.”

The company said the Wand Essentials collection is comprised of two sleek wand-style massagers featuring seven speeds, one powered by a traditional plug-in cord and the other in a cordless rechargeable design.

“Intimate massage is one of the most sensual and sexy ways to get revved up and in the mood and retailers around the world have caught on to create entire sections of their stores and departments on their websites tailored to this category of erotic play,” said Michael Merrill, XR Brands brand manager.

“Including Wand Essentials and its international-friendly products is a no-brainer for any buyer broadening his or her reach within the sexual lifestyle product market.”

The company said Wand Essentials products' gender-neutral designs feature organic shapes and images – no nudity or sexual imagery – allowing for retailers in all corners of the adult product business to carry the line.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

SinParty Integrates Honey Play Box's Vibe-Connect Camming Tools

Cam platform SinParty has partnered with Honey Play Box to integrate the pleasure brand’s Vibe-Connect interactive camming software, allowing creators to engage fans and generate revenue through connected toys during and beyond livestreams.

Hankey's Toys Debuts DiYardieULuv2H8 Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of creator DiYardieULuv2H8.

Blush Expands 'Avant' Line

Blush has introduced two new dildos from its Avant Collection.

Male Power Expands 'Sassy Lace' Collection

Male Power has expanded its new Sassy Lace collection of men's underwear.

Adam & Eve, We-Vibe to Launch Pop-Up Tour

Adam & Eve and We-Vibe have partnered for the nine-city “Experience an Ourgasm” pop-up tour, kicking off July 18.

Salorein Debuts 'Sabrina' Suction Torso

Pleasure brand Salorein has released its new "Sabrina" suction torso.

Toendi Debuts 'Pandora' Stimulator

Toendi has unveiled its new Pandora clitoral stimulator.

Beisar Introduces 'Phantom' Dildo

Beisar has debuted its Phantom fantasy dildo.

Full Circle to Debut New Pleasure Products at ANME

Full Circle will introduce its new AI companion love dolls and head-equipped torso dolls at ANME trade show, running July 12-15 at the Burbank Marriott.

Our Erotic Journey Rolls Out Store Locator Site Feature

Our Erotic Journey (OEJ) has debuted its new Store Locator feature on its website and app.

Show More