XR Brands Plans E.U. Expansion

HUNTINGTON BEACH, Calif. — XR Brands will head to Germany to introduce Wand Essentials to retailers overseas at eroFame Oct. 20-22 in Berlin.

According to the company, the Wand Essentials line of portable, adjustable and super-powered wand-style massagers was released specifically for retailers looking for a stronger and sleeker alternative to traditional stick vibrators.

Specially designed 220-volt versions were included to be compatible with European and alternative power outlets overseas, the company said.

“No other design of its kind offers this flexibility of form and function,” said Randy Alvstad, XR Brands sales manager.

“XR Brands current focus is the innovative Wand Essentials collection, showcasing its superior packaging design and ability to merchandise flawlessly to create a category of sex toys all on its own. I look forward to debuting and demonstrating the 220-volt varieties at eroFame personally.”

The company said the Wand Essentials collection is comprised of two sleek wand-style massagers featuring seven speeds, one powered by a traditional plug-in cord and the other in a cordless rechargeable design.

“Intimate massage is one of the most sensual and sexy ways to get revved up and in the mood and retailers around the world have caught on to create entire sections of their stores and departments on their websites tailored to this category of erotic play,” said Michael Merrill, XR Brands brand manager.

“Including Wand Essentials and its international-friendly products is a no-brainer for any buyer broadening his or her reach within the sexual lifestyle product market.”

The company said Wand Essentials products' gender-neutral designs feature organic shapes and images – no nudity or sexual imagery – allowing for retailers in all corners of the adult product business to carry the line.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Best Kept Secret Store Owner Eric Wexler Passes Away

Eric Wexler, an industry veteran of over 40 years and owner of Best Kept Secret in Queens, New York, passed away on June 11 at the age of 74.

Honey Play Box Debuts 'Noctura' Thrusting Dildo

Honey Play Box has introduced its new app-enabled Noctura thrusting dildo.

Electric Novelties Debuts New 'Blue Line' Stim Tool Collection

Electric Novelties has introduced its Blue Line collection of stimulation tools for men.

Onahole Debuts New 'Aska Mai' Love Torso

Pleasure brand Onahole has introduced its new Aska Mai love torso.

Nothosaur Marks Pride Month With Rainbow-Colored Pleasure Products

Pleasure brand Nothosaur has introduced its rainbow color series of fantasy dildos for Pride month.

ULoversDoll Debuts Transgender Love Dolls

ULoversDoll has introduced a new line of transgender dolls from its Dolls Castle collection.

Unpacking the Pleasure Industry's Friend-or-Foe Status With Mainstream Outlets

Over the years, pleasure products have increasingly made their way into big-box stores and mainstream marketing channels. As a result, brands now face a complicated balancing act.

We-Vibe to Launch Retail Summer Sales Contest

We-Vibe has announced its Summer Sales contest for all North American retail staff members, running from July 3 through Aug. 7.

Onahole Debuts New 'Cow Gal' Love Torso

Pleasure brand Onahole has introduced its new Cow Gal love torso.

Orion Debuts New Weighted Pelvic Floor Trainer From 'You2Toys' Line

Orion Wholesale has introduced a new weighted pelvic floor trainer from its You2Toys line.

Show More