XR Brands Plans E.U. Expansion

HUNTINGTON BEACH, Calif. — XR Brands will head to Germany to introduce Wand Essentials to retailers overseas at eroFame Oct. 20-22 in Berlin.

According to the company, the Wand Essentials line of portable, adjustable and super-powered wand-style massagers was released specifically for retailers looking for a stronger and sleeker alternative to traditional stick vibrators.

Specially designed 220-volt versions were included to be compatible with European and alternative power outlets overseas, the company said.

“No other design of its kind offers this flexibility of form and function,” said Randy Alvstad, XR Brands sales manager.

“XR Brands current focus is the innovative Wand Essentials collection, showcasing its superior packaging design and ability to merchandise flawlessly to create a category of sex toys all on its own. I look forward to debuting and demonstrating the 220-volt varieties at eroFame personally.”

The company said the Wand Essentials collection is comprised of two sleek wand-style massagers featuring seven speeds, one powered by a traditional plug-in cord and the other in a cordless rechargeable design.

“Intimate massage is one of the most sensual and sexy ways to get revved up and in the mood and retailers around the world have caught on to create entire sections of their stores and departments on their websites tailored to this category of erotic play,” said Michael Merrill, XR Brands brand manager.

“Including Wand Essentials and its international-friendly products is a no-brainer for any buyer broadening his or her reach within the sexual lifestyle product market.”

The company said Wand Essentials products' gender-neutral designs feature organic shapes and images – no nudity or sexual imagery – allowing for retailers in all corners of the adult product business to carry the line.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Brands Releases 'My Baby' Bullets in Metallic Shades

Full Circle Brands has expanded its My Baby bullet vibrator collection with two metallic editions in Rainbow and Sky Blue.

Blush Introduces 'P+' Penile Extender Sleeves

Blush has debuted P+, its new line of three penile extender sleeves.

Kiiroo Debuts 'Julio' Interactive Thrusting Dildo

Kiiroo has introduced Julio, its first interactive thrusting dildo vibrator.

LoveStore Mexico, Our Erotic Journey Sign Distro Deal

Our Erotic Journey has signed a distribution deal with LoveStore Mexico to bring its pleasure products to retailers across Mexico.

2027 XBIZ Exec Awards Pre-Nominations Period Opens

XBIZ is pleased to announce that the pre-nomination period for the 2027 XBIZ Exec Awards, the adult industry’s preeminent career honors, begins Wednesday and runs through Oct. 14.

Motorbunny 'Buck' Appears in 3D Adult Video Game 'LoveCraft'

The 3D adult video game LoveCraft, in partnership with Motorbunny, has created a virtual version of its Motorbunny Buck vibrating saddle for use in the Steam platform game.

Blush Debuts 'Amelia' Dual-Sided Wand

Blush has introduced Amelia, its new dual-sided wand vibrator, offering both G-spot and clitoral stimulation.

CalExotics Expands 'Cheap Thrills' Line of Male Masturbators

CalExotics has added four new pleasure products to its Cheap Thrills line of male masturbators.

XBIZ Retreat Canada to Debut in Toronto Aug. 16-20

XBIZ Retreat is heading north for the debut of its Canadian edition, bringing its signature hosted-buyer experience to Toronto Aug. 16-20.

SWPA to Host Webinar on Landing Media Coverage for Sexual Wellness Brands

The Sexual Wellness Professional Alliance (SWPA), a division of the Free Speech Coalition, will host a webinar on Wednesday, Oct. 7, offering strategies for sexual wellness brands to attract media coverage.

Show More