In recent years, the U.S. Senate has designated June as National Internet Safety Month, recognizing the need for measures that organizations, web designers and families can take to protect children online.
RTA is the adult entertainment industry’s initiative to protect children from viewing content that is age-restricted. It was developed by ASACP out of a need for an easy to use and internationally recognized label that designates content for adults only.
“It is everyone’s responsibility to help protect children online,” ASACP CEO Joan Irvine said.
“As adult business operators, it is your responsibility to make sure you provide parents the tools they need to keep their kids away from age-restricted content. While parents have a responsibility to educate and protect their children, RTA is a vital tool that helps adult companies keep kids off their sites and helps parents control what their kids can access. The adult entertainment industry should be very proud of their contributions to RTA and online child safety.”
The RTA label is a unique string of “meta data” which can easily be inserted into the computer code of any website. The RTA label is free and universally available.
More information on the RTA label can be found here.