According to the company, Tao is an experienced global investor with a concentration in the greater China region and the U.S. with interests in real estate, consumer products, financial services, manufacturing and technology.
"Shing's knowledge and experience with investments in Asia, and emerging markets in general, will be great assets for Playboy," said David I. Chemerow, chairman of PEI. "We welcome his perspective on joint ventures and his strategic commercial mindset."
Tao is chairman and chief investment officer of Pacific Star Partners, a private investment group.
"Playboy is an iconic company and I look forward to being a part of its continued global growth,” Tao said. “The company is in the midst of an exciting transformation, and I am eager to begin working with Playboy's CEO Scott Flanders and my fellow board members to help achieve its goals."
Prior to founding Pacific Star Partners, Tao was a partner at FALA Capital Group, a single-family investment office, where he was responsible for the global liquid investments outside the operating companies.
