According to the company, its business model centers on understanding the needs of adult-oriented advertisers and publishers, and delivering the same quality that mainstream advertisers demand.
Sintext only accepts advertisements for legal products and has strict quality standards to protect web users and website publishers. The company reportedly invested a full year in the development of its backend technologies and it is currently growing its network of publishers and advertisers.
"Sintext is bringing a huge new opportunity to adult-oriented niches," says Sintext Marketing Manager Joel Furfari. "In-text advertising is a fast-growing advertising medium and Sintext is at the forefront of innovation. We're introducing some really interesting new features that will make our targeted keyword ads extremely cost-effective and provide advertisers with new branding opportunities."
Furfari says that Sintext has developed two major features that are unique to the in-text advertising industry: a Keyword Bidding System to lower costs and a MicroBanner logo that enables new branding possibilities.
Sintext's in-text keyword ads appear on a publisher's site as double-underlined hyperlinks that display Sintext ads onmouseover. The MicroBanner is Sintext's unique advertising product designed to generate higher conversion rates for in-text advertisements.
"Unlike existing in-text advertising products that simply use underlined hyperlinks, Sintext embeds the advertiser's logo directly into the website publisher's content," Furfari said. "The advantages are obvious."
"MicroBanners are so eye-catching that they convert at nine times the rate of typical in-text ads. That means more revenue for website publishers," Furfari added. "And unlike conventional in-text ads, MicroBanners give an exciting and stylish feel to text-heavy websites. MicroBanners don't produce visual clutter like traditional ads do, so user experiences are positive."
