“We’re total Apple product nerds here at Pink Visual,” said Kim Kysar, brand and product manager. “As soon as Apple unveiled the iPad, we got to work on the site, even though we didn’t have much to go on at that point, other than the Safari engine. What we did know was that the iPad would sell like crazy, and that our customers and fans would expect Pink Visual to be at the forefront of the iPad erotica market; with the launch of PinkVisualPad.com, that’s exactly where we are.”
Designed to adhere to webkit standards, Kysar said PinkVisualPad.com makes extensive use of CSS, yielding a less graphic-heavy design and a faster loading site — crucial elements for iPad users with slower WiFi connections.
“We know that our customers don’t want to spend their time waiting for a site’s graphics to load,” Kysar said. “To that end, we’ve taken advantage of elements of the Safari engine and webkit standard to create a site that puts function first, but still has a sleek, attractive design to it.”
PinkVisualPad.com also offers access to videos from the full range of Pink Visual’s DVD lines and web content categories.
“In anticipation of advanced content delivery that would work seamlessly with emerging technologies, we’ve employed multiple codecs over the years,” Kysar said. “This practice has positioned us well; we were the first company to have such a high volume of content for the iPhone and now we’re ready to ‘flip the switch’ for the iPad as well. So, this won’t be some four-page-deep site with a few hundred clips; we’re talking about hours and hours of full-length scenes, including all of our most popular DVD titles.”
It’s all part of a greater strategy for Pink Visual, Kysar said, which revolves around keeping a finger on the pulse of emerging media technologies, enabling the company to respond quickly to device-driven changes in the mobile market. “Thanks to the efforts we put into market research and optimizing our workflow, we’re in a position where we’re waiting on Apple and other device makers to create new platforms for our deep content delivery,” Kysar said. “It was that way with the iPhone, it is that way with the iPad, and the future looks no different.”