According to the company, the new initiatives are designed to keep it on the cutting edge, and involved a cooperative effort between the TMM and HypeDough teams to ensure that everything was moved over smoothly and quickly.
"The complexity and power of NATS 4 is a perfect union with our growing affiliate program," HypeDough President Ricky D said. "With that, we've also been working on a mobile presence for HypeDough to coincide with this launch."
Emo/punk "girl next door" Kayden420.com has also gone fully mobile, with new promotional tools available via HypeDough.com. The mobile viewers of the site have an added 'app-priced' one-day trial option — a selling point for the first time phone surfer.
Kayden420's member area is optimized for touch-screen mobile phones, with app-like functions and search features. Current and new members will automatically have access to both the desktop and mobile versions of the site, while all mobile members will enjoy photos and videos optimized specifically for cell phones with no need to sift through content they cannot access.
"As we expand our mobile compatibility to our other sites in the coming months our affiliates will experience a growth in our promotional content," Ricky D added. "The future is in everyone's hands, and HypeDough wants to be there with you."
Later this week, Kayden420.com will announce dates for new bi-monthly webcam shows, with an option for non-members to purchase access solely to the shows.