The site offers more than 20,000 movies in 40 different categories, with a diversified selection intended to appeal to anyone looking for free adult content on their iPhone.
"It was imperative for us to ensure that a user could enjoy exactly the type of content they desired," Ozzy Markham, a managing partner at Mobile Services Ltd, offered. "Each person expects something different when engaging in adult entertainment, which is why we wanted to provide a single source that offered a varied collection of content."
The project came about in response to recent moves by Apple.
"Imagine a scenario where you go from making thousands of dollars per day to nothing in the span of a second," says Alex Callahan, the head of marketing at Mobile Services Ltd., describing what happened to the company after Apple removed applications with sexually related content from the App Store.
"Mobile Services grossed $1.2 million dollars from its erotic applications in 2009," Callahan said. "That number dropped to zero after they were all suddenly removed without warning."
According to Callahan, Apple's removal of the company's applications has become a blessing in disguise, however, as the loss in gross revenue forced major restructuring, resulting in the termination of 70 percent of its full time staff.
"The company then proceeded to radically alter its business strategy," Callahan stated. "Mobile Services needed to create an application that could be accessed on an iPhone without the traditional distribution channel known as the App Store."
"Free of constraints, we decided to create an application that was different from anything currently available for the iPhone," Callahan continued, revealing the resulting free porn application, xPornApp, which takes only 10 seconds and two taps to download and install.
"We were one of the many app developers that suffered when Apple changed its policy regarding sexual content in the App Store," Callahan said. "It's frightening when you literally go from earning thousands of dollars a day to zero overnight, because someone [in] Cupertino decided to change their philosophy."
"Sometimes I get the impression that Apple is scared of sex," Callahan added.
"Hopefully applications such as ours will teach Apple that people make the choices and not Big Brother," Markham concluded.
