Zombaio's Certified Site program is free for participating client merchants, and according to the company, websites that use its Certified Site seal on their main, tour and join pages will increase sales by 10-20 percent.
"There are a lot of site seals out there, some of them cover TOS reviews and some PCI compliance," Zombaio Payment Services VP Tomas Anderson said. "But what really matters for the end user is how the payment and subscription is carried out and the fear that once paid, they have no access, there are cross sales or there [is] little content in the members section."
Anderson says that Zombaio carefully monitors the certified sites in its program.
"For all new sites added to the system, we do a due diligence on the company as well as the principals behind the site [and] submit our due diligence to Visa and MasterCard for compliance control," Anderson said. "After this we add each site to a compliance monitoring platform, which will detect changes on the pages and fraudulent activity on the merchant side."
"As the site starts processing transactions, we review the member content and make sure they get what is promised on the tour [and] make sure there are contact ways (at least to Zombaio)," Anderson added. "Then we issue the site seal, where we guarantee that the content is there, is accessible and that we are available for the customer should there be any trouble with access to the content."
What sets Zombaio apart in this market is that as an IPSP, it is in a unique position to make site guarantees, as it has more data available and access to the certified system.
"We see transaction flows and get consumer complaints regarding site violations, etc., instantly and can react," Anderson concluded. "We also have the power of issuing refunds for sites breaching our or their own TOS."