Formatted differently from other workshops, the company will provide a panel of mobile-savvy professionals for a vigorous question and answer session that is expected to be more focused than the average seminar.
"As attendees of our first workshop will tell you, this is not about relentlessly spamming our program," TopBucks Mobile Marketing Diretor, Lea Busick, told XBIZ. "Our goal is to provide solid, specific information about the mobile market and the technologies that drive it, and to help people navigate their way through this emerging and rapidly growing sector of the adult industry."
According to the company, the workshop brings together a panel of specialists with expertise ranging from mobile site and app development to mobile marketing and all points in between. In addition to TopBucks Mobile's President, Allison Vivas, Sales Director Kristin Wynters and Mobile Developer Mikael Ramirez, the panel will also include GTS President Mark Hurson and NetBilling President Mitch Farber, the who will bring their perspectives on mobile traffic and billing to the table.
"We're very pleased to have Mark and Mitch join our team for this workshop," Busick offered. "Having them on board will further broaden the already impressive scope of expertise provided by our first workshop's panel."
The panel will first address preselected questions from the moderator about specific aspects of mobile, including video encoding and delivery to mobile devices; designing for the mobile environment; site and app development; marketing; traffic generation and billing.
Each section of the presentation will include a brief period of time for questions from the audience related to that specific area. The session will wrap up with an open Q&A period in which attendees can ask questions about any mobile-related topic that interests them.
"We received some excellent questions at our first session," Busick concluded. "I'm looking forward to hearing equally penetrating and relevant inquiries from the attendees of XBIZ LA."
The TopBucks Mobile workshop is scheduled for Wednesday, February 10, at 10 a.m.