AdXpansion is designed to maximize conversions using traffic from adult sites by delivering banner advertisements that are relevant to the content the user is viewing. Contextual targeting is done through keywords that advertisers choose and advertising is charged on a cost-per-click basis.
“Currently, the most traditional forms of ad buying on adult sites are for a time period or block of impressions,” AdXpansion Vice President Nigel Williams said. “These methods can be limiting for many campaigns since only large advertisers can afford to buy ad space on high quality sites, ads displayed are rarely relevant to the user, and it’s a risky investment for advertisers since they are not paying for actual visitors to their sites.
“With AdXpansion, advertisers large and small can compete to show relevant ads on primetime sites. We optimize the delivery of their advertisements eliminating the need for A/B testing. Advertisers need only focus on their keywords, bid prices and conversions; AdXpansion takes care of the rest.”
Publishers can try AdXpansion without risk by setting the minimum price they want to receive for their traffic on a CPM basis. Payouts are twice per month net 5 — amongst the fastest in the industry.
AdXpansion now is in beta and open to advertisers and publishers. Features are being added on a monthly basis, the company said.
